CRM and Email Marketing Manager

Robert Half Marketing and Creative has a client that is looking for a skilled CRM and Email Marketing Manager to join our team on a contract basis in Lakewood, Colorado. This role is integral in developing and executing customer relationship management strategies to enhance engagement, retention, and business growth. With a focus on leveraging tools like Salesforce and Pardot (Marketing Cloud Account Engagement), you will drive impactful campaigns and optimize customer journeys.

Responsibilities:

• Design and implement CRM strategies to nurture leads and improve customer lifecycle performance.

• Collaborate with sales, content, and product teams to create targeted, multi-channel marketing campaigns.

• Analyze customer data and campaign metrics to provide actionable insights and enhance campaign effectiveness.

• Ensure seamless integration of CRM platforms with other marketing and sales tools, maintaining data accuracy and efficiency.

• Configure and manage automations, triggers, and drip campaigns within Pardot and Salesforce platforms.

• Optimize personalization, segmentation, and customer journey mapping to increase engagement and conversions.

• Generate and present detailed reports on CRM campaign performance and overall pipeline impact.

• Monitor compliance with privacy regulations in all CRM-related marketing activities.

• Stay informed on the latest trends and advancements in CRM and marketing automation technologies.

Qualifications:

Compensation

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