SEO Specialist

SEO Specialist (Potential Contract-to-Hire)

Location: Nashville, TN (Hybrid – 3 days per week onsite)

Duration: 6–9 Months (Potential to convert to full-time)

Industry: Healthcare

Role Overview

We are seeking a strategic and technical SEO Specialist for a 6–9 month contract with a prominent healthcare client based in Nashville. This role is ideal for a specialist who thrives on improving organic visibility and navigating the unique content requirements of the healthcare sector. You will be responsible for executing on-page, off-page, and technical SEO strategies to drive high-quality traffic and patient acquisitions. This role requires a hybrid schedule, with three days per week spent onsite at the client's Nashville office to collaborate directly with the internal marketing and content teams.

Key Responsibilities

• Search Strategy: Develop and execute comprehensive SEO strategies tailored to healthcare services, ensuring all content aligns with search intent and patient journeys.
• Technical SEO: Conduct regular site audits to identify and resolve issues related to crawlability, site speed, mobile-friendliness, and structured data.
• Content Optimization: Partner with content creators to optimize blog posts, service pages, and provider profiles for relevant keywords while maintaining medical accuracy.
• Keyword Research: Perform deep-dive research to identify high-value healthcare terms and long-tail phrases that drive qualified traffic.
• Local SEO: Manage and optimize local search presence and Google Business Profiles for multiple clinical locations.
• Performance Tracking: Monitor and report on key performance indicators (KPIs) such as organic rankings, traffic, and conversions using industry-standard tools.

Technical Qualifications

• Experience: 3+ years of dedicated SEO experience, preferably within a highly regulated industry like healthcare or finance.
• SEO Toolset: Proficiency with tools such as Ahrefs, Semrush, Moz, and Screaming Frog.
• Analytics: Advanced knowledge of Google Search Console and Google Analytics 4 (GA4).
• CMS Familiarity: Experience managing SEO within platforms like WordPress, Drupal, or custom enterprise CMS environments.
• Healthcare Knowledge: Understanding of HIPAA compliance and the "Your Money or Your Life" (YMYL) content standards as they relate to Google’s E-E-A-T guidelines.

Qualifications:

Preferred Qualifications

• Experience with local SEO for multi-location healthcare systems.
• Basic understanding of HTML/CSS as it relates to SEO implementation.
• Familiarity with project management platforms like Workfront or Jira.

Contract Details

• Duration: 6–9 month initial contract.
• Conversion: Strong potential for permanent conversion based on performance and organizational needs.
• Schedule: 3 days onsite in Nashville; 2 days remote.

Compensation

About Us

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