Digital Performance Specialist

The Digital Performance Specialist supports the execution of digital marketing initiatives that enhance local visibility, drive enrollment, and improve overall performance across franchise locations. This role plays a key part in supporting franchise teams with day-to-day digital needs, helping resolve issues, optimize platforms, and ensure consistency across the system.

This position serves as a primary resource for digital support, handling platform-related requests such as review management, local listing updates, and search visibility challenges, while escalating more complex issues as needed. It also assists with onboarding and setup for new locations, including website launches, ownership transitions, and digital platform migrations.

The role contributes to local SEO and listings (GEO) efforts, helping maintain accuracy, improve search performance, and identify optimization opportunities. In addition, the Specialist supports website enhancements, testing initiatives, and performance tracking in partnership with internal teams and agency partners.

This individual will also help develop training resources and provide guidance to franchise owners, enabling stronger understanding and adoption of digital marketing best practices. Overall, the position helps shift the broader team from reactive support to more proactive, performance-driven initiatives.

Qualifications:

2–4 years of experience in digital marketing or digital performance support

Experience with tools such as Google Analytics, WordPress, and digital reporting platforms

Familiarity with platforms like Google Business Profile, Yext, SEMrush, Optimizely, FullStory, or similar tools preferred

Working knowledge of SEO and local search optimization (GEO/listings management)

Basic understanding of HTML and CSS

Strong analytical, organizational, and problem-solving skills

Ability to manage and resolve digital support requests, including troubleshooting and escalation

Strong communication skills with the ability to support and train non-technical stakeholders

Collaborative mindset with the ability to build relationships across teams and franchise locations

Self-starter with curiosity and a continuous learning mindset

Franchise or multi-location experience preferred

Bachelor’s degree preferred

Ability to work onsite four days per week

Compensation

$72,000.00-$90,000.00 Yearly

About Us

Innovation starts with people.^®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use and Privacy Notice.