Brand Manager

Robert Half has a client seeking a Brand Manager with CPG industry experience who will eventually relocate to Miami. You will lead the full strategic and operational ownership of a flagship U.S. food CPG brand, driving growth and market presence through data-driven brand planning and cross-functional collaboration.

Responsibilities:

• Develop and implement comprehensive brand strategies to strengthen market position and achieve business objectives.
• Conduct market research to identify consumer trends, competitive landscape, and opportunities for brand growth.
• Plan and execute marketing campaigns, including digital, print, and in-store promotions, to increase brand awareness and sales.
• Collaborate with product development teams to guide the creation of new products that align with brand identity and consumer needs.
• Manage the brand's marketing budget, ensuring efficient allocation of resources to maximize ROI.
• Work closely with sales, operations, and creative teams to ensure cohesive brand messaging and execution.
• Analyze the performance of marketing initiatives using key metrics and adjust strategies as necessary to achieve desired outcomes.
• Ensure all marketing materials and communications adhere to brand guidelines and maintain brand integrity.

Qualifications:

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5-15 years of experience in brand management within the consumer goods industry, preferably in food and beverage.
• Proven track record of developing and executing successful brand strategies and marketing campaigns.
• Strong analytical skills with the ability to interpret market data and translate insights into actionable strategies.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments.
• Creative thinker with a passion for building brands and engaging consumers.
• Proficiency in digital marketing platforms and tools.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

Compensation

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