Programmatic Media Trader

Robert Half Marketing and Creative is working with an agency client looking for a Programmatic Media Trader to drive digital campaign delivery and performance for clients in Denver, Colorado. This position suits a data-minded marketing specialist who can manage programmatic activity across display, video, and audio while building strong client relationships. The ideal candidate is comfortable working directly in self-serve platforms, translating campaign data into recommendations, and collaborating with internal teams to support broader media objectives.

Responsibilities:

• Oversee end-to-end programmatic campaign execution across client portfolios, from initial setup and trafficking through ongoing refinement and final reporting.

• Develop deep working knowledge of demand-side platforms, ad formats, audience capabilities, inventory options, and platform-specific strengths to inform campaign strategy.

• Conduct quality assurance checks, resolve delivery or tracking issues, and ensure media launches accurately and according to schedule.

• Review live campaign results regularly and make data-informed adjustments to improve performance against client goals and efficiency targets.

• Track spend across daily, weekly, monthly, and quarterly pacing windows to maintain budget control and maximize return on investment.

• Interpret reporting trends, uncover performance drivers, and present practical recommendations to both clients and internal stakeholders.

• Lead recurring client meetings to explain campaign outcomes, discuss optimization priorities, and align on next steps.

• Collaborate with Search, Social, Analytics, and Creative teams to connect programmatic efforts with integrated marketing plans.

• Recommend new testing ideas, growth opportunities, and upsell strategies through audience experimentation, creative variations, and platform features.

• Support new client onboarding activities such as account configuration, tracking setup, audience creation, billing coordination, and launch readiness checks.

Qualifications:

• At least 1 year of hands-on experience in programmatic media, including direct client interaction.
• Demonstrated ability to manage large-scale media investments, including budgets totaling $1MM or more per month.
• Practical experience with campaign setup, trafficking, optimization, and reporting within programmatic advertising platforms.
• Working knowledge of ad-serving tools, with Campaign Manager 360 experience considered an advantage.
• Proven success improving campaigns against performance metrics such as conversion efficiency, engagement, reach, or other client-defined KPIs.
• Familiarity with advanced audience and targeting methods, including remarketing, contextual targeting, retargeting, affinity segments, and lookalike strategies.
• Strong proficiency in Excel, PowerPoint, analytics platforms, and data interpretation for performance analysis.
• Excellent communication, organization, and multitasking skills, with the ability to thrive in a fast-paced client-facing environment.

Compensation

$55,000.00-$75,000.00 Yearly

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