PR/Media Relations Specialist

We are looking for a skilled PR/Media Relations Specialist to support a leading healthcare organization. This permanent role focuses on building media visibility, shaping compelling stories, and strengthening the public profile of physicians and the broader network. The position also plays a key part in handling sensitive communications matters with sound judgment and professionalism.

Responsibilities:

• Develop and execute media outreach strategies that generate meaningful press attention for organizational priorities and initiatives.

• Write press materials, statements, and other communications that clearly convey complex healthcare topics to external audiences.

• Strengthen physician visibility by identifying thought leadership opportunities and positioning subject matter experts in relevant media conversations.

• Cultivate and maintain productive relationships with reporters, editors, and other media contacts to support ongoing coverage opportunities.

• Manage both planned and time-sensitive public communications efforts, including responses to issues that require careful coordination and messaging.

• Partner with internal stakeholders to gather information, shape narratives, and ensure communications align with organizational goals.

• Monitor media activity and evaluate coverage results to refine outreach efforts and improve future campaign performance.

Qualifications:

• Demonstrated experience in public relations and media relations, preferably within a healthcare or similarly regulated environment.
• Strong ability to create persuasive media pitches, press releases, and other external communications materials.
• Proven success securing earned media coverage and building relationships with journalists and news outlets.
• Excellent writing, editing, and storytelling skills with the ability to tailor messages for different audiences.
• Confidence managing both proactive communications initiatives and reactive response situations.
• Strong organizational skills and the ability to handle multiple priorities in a permanent, fast-paced setting.
• Experience supporting account service or stakeholder-facing communications work with professionalism and responsiveness.

Compensation

$42.75-$49.50 Hourly

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