Marketing Lead

We are seeking a senior-level Marketing Lead / Digital Marketing Consultant to help drive strategy, execution, and accountability across a growing eCommerce marketing organization. This is a high-impact consulting opportunity for a hands-on marketing leader who can quickly assess the current marketing ecosystem, identify opportunities for improvement, and coordinate internal teams and agency partners to accelerate growth.

The ideal candidate brings deep experience in eCommerce, direct-to-consumer (DTC) marketing, paid media, SEO, customer acquisition, retention, and multi-channel digital marketing. Candidates should have at least 3 years in a current or recent similar leadership role managing digital marketing initiatives, agency relationships, and cross-functional stakeholders.

This role is fully remote and requires someone who can operate strategically while remaining actively involved in execution, performance analysis, and marketing optimization.

Key Responsibilities

Marketing Strategy & Leadership

• Develop and help execute a comprehensive digital marketing strategy aligned with business growth objectives.
• Serve as the central point of coordination across marketing initiatives, leadership teams, and agency partners.
• Establish marketing priorities, timelines, ownership, and accountability to improve execution.
• Partner with executive leadership and eCommerce stakeholders to align marketing efforts with revenue goals.

Agency & Vendor Management

• Manage relationships with SEO, SEM, paid media, social advertising, creative, and digital marketing agencies.
• Evaluate agency performance, deliverables, budgets, and ROI.
• Ensure external partners are meeting expectations and driving measurable business outcomes.
• Identify opportunities to improve agency effectiveness and resource allocation.

Digital Marketing Oversight

• Provide strategic direction across:
• Paid Search (Google Ads/Bing)
• Meta Advertising (Facebook & Instagram)
• SEO
• Email Marketing
• Social Media
• Customer Acquisition
• Retention Marketing
• Conversion Optimization
• Identify opportunities to improve traffic, conversion rates, customer acquisition costs, and customer lifetime value.
• Support campaign planning, execution, testing, and optimization initiatives.

Performance Analysis & Optimization

• Monitor and analyze key performance indicators and channel effectiveness.
• Deliver actionable recommendations based on campaign performance and business objectives.
• Collaborate with leadership to improve reporting, forecasting, and marketing measurement.
• Identify gaps, inefficiencies, and growth opportunities across the marketing ecosystem.

AI & Marketing Automation

• Leverage AI and automation tools to improve workflow efficiency, content creation, reporting, and campaign management.
• Recommend technologies and processes that improve scalability and performance.
• Help streamline marketing operations and team productivity.

Qualifications:

Required Qualifications

• 5+ years of progressive experience in digital marketing, growth marketing, eCommerce marketing, or a related field.
• At least 3 years in a current or recent Marketing Lead, Digital Marketing Manager, Growth Marketing Manager, Director of Marketing, eCommerce Marketing Manager, or similar role.
• Strong experience within direct-to-consumer (DTC) and eCommerce environments.
• Demonstrated success managing paid search, Meta advertising, SEO, and customer acquisition programs.
• Experience managing external marketing agencies and performance-based vendor relationships.
• Strong understanding of digital customer journeys, conversion funnels, acquisition, retention, and merchandising strategies.
• Experience working with executive leadership and cross-functional teams.
• Excellent communication, project management, and stakeholder management skills.
• Ability to balance strategy and hands-on execution.

Preferred Qualifications

• Experience with multi-brand, marketplace, or complex eCommerce organizations.
• Experience leading distributed teams that include internal, offshore, nearshore, and agency resources.
• Strong knowledge of marketing analytics, attribution, and performance measurement.
• Experience utilizing AI-driven marketing tools and workflow automation.
• Experience scaling marketing operations in high-growth environments.

What Success Looks Like

Within the first 60-90 days, you will:

• Assess the current digital marketing ecosystem and identify key opportunities for improvement.
• Establish clear ownership, priorities, timelines, and success metrics across teams and agencies.
• Improve visibility into marketing performance and ROI.
• Optimize acquisition, conversion, and retention initiatives across channels.
• Strengthen collaboration between leadership, internal resources, and external partners.
• Deliver actionable recommendations that support long-term revenue growth and operational efficiency.

Ideal Candidate

This opportunity is ideal for a senior digital marketing professional who thrives in fast-paced eCommerce environments and enjoys bringing structure, accountability, and strategic direction to growing organizations. The ideal candidate can quickly evaluate what is working, identify gaps, align teams around priorities, and drive measurable business results.

Skills & Platforms: Digital Marketing Strategy, eCommerce, DTC Marketing, Growth Marketing, Google Ads, Paid Search, SEM, SEO, Meta Ads, Facebook Ads, Instagram Ads, Email Marketing, Marketing Automation, Conversion Rate Optimization (CRO), Customer Acquisition, Retention Marketing, Google Analytics, Performance Marketing, Agency Management, Stakeholder Management, AI Tools, Marketing Technology (MarTech), Reporting & Analytics.

Compensation

About Us

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