Digital Marketing Manager

Our client is seeking a highly motivated Growth Marketing Manager to join their team in a newly created role focused on accelerating brand awareness, audience growth, and digital engagement. This individual will play a critical role in bringing marketing efforts in-house, partnering closely with video production and marketing resources to drive measurable business growth.

The ideal candidate is both a strategic thinker and hands-on executor with experience developing and implementing growth marketing initiatives across website optimization, content marketing, and video-driven campaigns.

Key Responsibilities

• Execute and manage growth marketing initiatives designed to increase brand visibility, audience engagement, lead generation, and revenue growth.
• Oversee website performance, content strategy, user experience improvements, and conversion optimization efforts.
• Coordinate production and distribution of a high-volume video content strategy, including the release of new video content approximately every six days.
• Partner closely with internal content, video specialists, and external resources to ensure consistent messaging and execution.
• Manage marketing project workflows and serve as the central point of coordination across digital marketing activities.
• Analyze campaign performance, identify optimization opportunities, and report on key growth metrics and KPIs.
• Collaborate with leadership to translate business objectives into actionable marketing plans.
• Support efforts to transition marketing functions from outsourced vendors to an internal, scalable marketing operation.
• Contribute to content creation and provide guidance on video editing, digital storytelling, and audience engagement strategies.

Qualifications:

Qualifications

• 5-7+ years of experience in Growth Marketing, Digital Marketing, Demand Generation, or a related marketing leadership role
• Proven track record of helping organizations achieve measurable growth through digital marketing initiatives.

Strong expertise in:

• Website management and optimization
• Digital content marketing
• Marketing analytics and performance reporting
• Video marketing and content distribution

• Experience coordinating marketing teams, freelancers, or cross-functional stakeholders.
• Understanding of video production workflows and basic video editing capabilities.
• Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously.
• Highly analytical with the ability to use data to drive marketing decisions and optimize performance.
• Excellent communication and collaboration skills.

Compensation

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