PPC Specialist

About the Role

We're looking for a PPC Specialist to plan, launch, and optimize paid search and paid social campaigns that drive qualified traffic, leads, and revenue. You'll own campaign performance end-to-end — from keyword strategy and ad copy to bid management, budget pacing, and reporting — working closely with content, design, and analytics teams to hit ROAS/CPA targets.

Key Responsibilities

• Build, launch, and manage PPC campaigns across Google Ads, Microsoft/Bing Ads, and paid social platforms (Meta, LinkedIn, TikTok as applicable)
• Conduct keyword research and competitive analysis to identify targeting opportunities
• Write and A/B test ad copy, headlines, and creative assets to improve CTR and conversion rate
• Manage daily/weekly bid adjustments, budget pacing, and campaign structure (account, campaign, ad group, keyword-level)
• Monitor and optimize toward KPIs: CPC, CPA, CTR, ROAS, conversion rate, Quality Score
• Set up and maintain conversion tracking via Google Tag Manager, Google Analytics (GA4), and platform pixels
• Build and present performance reports and dashboards (Looker Studio, Excel/Sheets) with actionable insights
• Manage negative keyword lists, audience segmentation, and remarketing/retargeting campaigns
• Conduct landing page audits and collaborate with design/dev on conversion rate optimization (CRO)
• Stay current on platform updates, bid automation/Smart Bidding strategies, and industry best practices
• Manage monthly ad spend budgets and forecast/pace spend accurately
• Collaborate with SEO and content teams for a cohesive paid + organic search strategy

Qualifications:

Required Qualifications

• 3+ years of hands-on experience managing PPC campaigns (adjust for seniority)
• Proficiency in Google Ads and Google Analytics (GA4); Google Ads certification a plus
• Experience with bid management/automation strategies (Target ROAS, Target CPA, Smart Bidding)
• Familiarity with Google Tag Manager and conversion tracking setup
• Strong Excel/Google Sheets skills; comfort working with large data sets
• Analytical mindset with ability to translate data into optimization decisions
• Excellent written communication skills for ad copywriting

Compensation

About Us

Technology Doesn't Change the World, People Do.^®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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