Digital Strategist

We are looking for a Digital Strategist to support web and social content execution for a healthcare organization in Minneapolis, Minnesota. This Contract position is ideal for someone who can balance digital project coordination with hands-on content publishing, quality review, and performance monitoring. The role focuses on maintaining a reliable, engaging online presence while helping ensure communications are delivered accurately and on schedule.

Responsibilities:
• Maintain website pages and digital content to keep information current, functional, and easy for users to navigate.
• Publish online updates such as homepage features, announcement posts, and link changes while resolving routine website issues as they arise.
• Coordinate ongoing administration of the web platform and assist with day-to-day site upkeep activities.
• Review content before release to confirm editorial quality, brand consistency, and overall accuracy across digital channels.
• Track website and social media performance, identify engagement trends, and recommend adjustments that can strengthen reach and traffic.
• Support digital publishing workflows by managing content movement from source materials to live web and social platforms.
• Build and maintain content calendars that organize website updates and social media communications around planned timelines.
• Write social media copy based on existing articles and campaign materials, crafting messages that encourage audiences to view related content.
• Partner with stakeholders to ensure digital communications are posted correctly and delivered according to established deadlines.

Qualifications:

• Experience managing digital projects with strong attention to deadlines, coordination, and follow-through.
• Background in website content administration, online publishing, or digital project management.
• Ability to oversee multiple timelines at once and keep deliverables moving in a fast-paced environment.
• Familiarity with web content best practices, including site structure, navigation, and user experience considerations.
• Knowledge of social media content development and performance tracking across digital channels.
• Experience using analytics to assess content effectiveness and support future recommendations.
• Working understanding of Digital Asset Management (DAM) tools and organized content handling processes.

Compensation

$31.66-$36.66 Hourly

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