VP Marketing
Responsibilities:
• Lead the development and execution of integrated marketing plans that strengthen brand visibility, increase demand, and support revenue growth across key channels.
• Build and expand consumer brand presence through retail programs, promotional campaigns, merchandising support, and initiatives that encourage product trial.
• Oversee paid digital advertising efforts, including social platforms, search campaigns, retargeting, and location-based targeting, while managing budget allocation for performance.
• Direct agency partners, social media resources, influencers, vendors, and other external collaborators to ensure consistent and effective campaign delivery.
• Create and manage partnership marketing opportunities that extend reach and generate high-impact co-branded campaigns.
• Plan and support participation in trade shows, sampling activations, experiential programs, and consumer-facing events that deepen market engagement.
• Partner with sales and commercial teams to align brand marketing, B2B marketing, and sales strategy with broader business objectives.
• Monitor campaign results, evaluate return on marketing spend, and use data-driven insights to refine strategy and improve customer acquisition outcomes.
• Manage multiple high-priority initiatives at once while adapting quickly to shifting business needs in a fast-growing environment.
• Contribute at both the strategic and tactical level by shaping plans, reviewing performance, troubleshooting issues, and supporting execution in real time.
Qualifications:
• At least 5 years of marketing experience, ideally within food and beverage or another consumer packaged goods sector.• Proven success leading brand-building efforts for consumer products, including experience growing or scaling brands.
• Strong background in retail and grocery marketing, with knowledge of shopper marketing, merchandising, promotions, and trial-driving programs.
• Practical experience managing paid media investments across channels such as paid social, Google Ads, geo-targeted campaigns, and retargeting.
• Experience overseeing agencies, social teams, influencers, vendors, and other outside partners.
• Familiarity with partnership marketing, trade events, sampling initiatives, and experiential activations.
• Strong analytical and project management skills, with the ability to connect marketing activity to measurable business performance.
• Entrepreneurial approach with a willingness to stay hands-on and move quickly as priorities evolve.
Compensation
$120,000.00-$175,000.00 YearlyAbout Us
Innovation starts with people.®
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