Paid Media Manager

We're looking for an experienced Freelance Paid Media Planner to develop and execute integrated paid media strategies across a broad channel mix. This is a hands-on role for an experienced media professional who can hit the ground running. We are looking for someone with expertise thinking strategically, planning precisely, and managing executional details with minimal oversight.

What You'll Do

• Develop comprehensive, data-driven paid media plans spanning digital, social, out of-home (OOH/billboard), linear TV, Connected TV (CTV), and streaming platforms

• Translate campaign goals and target audiences into channel-specific strategies with clear rationale, budget allocation, and projected outcomes

• Build and present media plans including flowcharts, budget breakdowns, audience targeting rationale, and KPI frameworks

• Manage vendor relationships, negotiate placements, and oversee trafficking and execution across all channels

• Coordinate with creative and brand teams to ensure assets meet channel specs and timelines

• Monitor campaign performance, optimize in-flight, and deliver clear post-campaign reporting with actionable insights

• Apply local market expertise to develop geo-targeted strategies that resonate at the regional and community level

• Leverage sports marketing knowledge to plan around tentpole moments, season start/pause/resume needs, and sports-adjacent audiences where applicable

Qualifications:

• At least 5 years of experience in paid media planning, with exposure to both digital and traditional advertising channels.
• Demonstrated success managing campaigns across a broad media mix, including display, paid social, programmatic, out-of-home, broadcast or cable TV, and streaming platforms.
• Strong command of digital and social media strategy, execution, and performance optimization.
• Solid understanding of local and regional media planning, including geo-targeting and market-specific buying approaches.
• Experience supporting sports-focused campaigns, brands, teams, leagues, or events is strongly preferred.
• Familiarity with media planning, buying, and campaign management tools used to support cross-channel execution.
• Knowledge of audience segmentation, reach and frequency concepts, and attribution methods across multiple platforms.
• Ability to work independently while managing several campaigns and priorities at the same time.

Compensation

$30.00-$35.00 Hourly

About Us

Innovation starts with people.^®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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