Marketing Automation Manager

We are looking for a Marketing Automation Manager to join a healthcare organization in Irvine, California on a Contract basis. This position centers on creating and delivering data-driven campaigns that guide prospective audiences through the engagement journey using Salesforce Marketing Cloud. The ideal candidate combines hands-on platform expertise with strong analytical thinking to improve campaign effectiveness and support marketing goals across multiple program audiences.

Responsibilities:
• Lead the planning, build, and execution of automated marketing initiatives within Salesforce Marketing Cloud.
• Create audience segments using available data to deliver relevant, personalized outreach across campaigns.
• Design and manage customer journeys that help move prospects from initial interest through enrollment-focused milestones.
• Track campaign results, prepare performance reports, and share practical recommendations to strengthen future efforts.
• Run testing strategies on messaging, timing, and audience selection to increase engagement and conversion outcomes.
• Collaborate with marketing and sales stakeholders to ensure campaign activity supports broader business objectives.
• Coordinate outreach efforts for multiple school or program audiences while maintaining consistency and accuracy.
• Oversee day-to-day campaign workflows, including setup, scheduling, quality checks, and deployment management.

Qualifications:

• At least 3 years of experience in marketing automation, lifecycle marketing, or a closely related field.
• Demonstrated hands-on expertise with Salesforce Marketing Cloud in a campaign execution environment.
• Ability to interpret campaign metrics and translate findings into clear, actionable improvements.
• Strong project management skills with the ability to handle multiple priorities and deadlines.
• Effective communication skills for working cross-functionally with marketing, sales, and other partners.
• Experience with email campaigns, digital marketing practices, and marketing automation platforms.
• Familiarity with tools such as Marketo or similar automation software is a plus.

Compensation

$47.50-$55.00 Hourly

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