SEO Specialist

Execute Search Strategies: Conduct audience and trend research using SEMrush and Google Search Console to design and implement hands-on plans for SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO).

● Produce High-Volume Content: Leverage modern AI tools to generate a high volume of search-optimized articles, landing pages, and educational resources, while editing each draft to ensure it is accessible, helpful to humans, and aligned with our brand voice.

● Write Original Copy: Step away from the AI tools to craft compelling, high-empathy original content from scratch when sensitive security or crisis-management topics require a purely human touch.

● Optimize Existing Content: Continuously audit, refresh, and re-optimize our existing digital asset library to preserve current rankings, update outdated info, and boost underperforming pages.

● Refine Our Inbound Engine: Collaborate with team members to format and publish content within HubSpot, helping refine our internal linking architecture, layout standards, and overall user experience.

● Drive Social Distribution for AI Visibility: Repurpose core long-form content assets into high-impact, low-volume B2B social posts (primarily LinkedIn). Focus on strategic distribution to drive targeted professional engagement and generate the real-time indexable brand signals that modern AI answer engines crawl for citations, rather than time-intensive B2C-style community management.

● Track & Report Performance: Monitor organic traffic, keyword rankings, and AI citations using GA4 to continuously refine your approach.

Qualifications:

2-3+ years of professional search and content marketing experience with a clear track record of adapting to modern, AI-driven search environments.

● An AI-Forward Workflow: You are a power user of LLMs (like ChatGPT or Claude). You leverage AI tools to scale research, generate content briefs, and accelerate production. Note: If you prefer purely manual text generation or resist AI integration, this role is not a fit.

● Understanding of AI Retrieval & Citation Mechanics: You know how LLMs retrieve information, and you understand how to format data to secure brand citations.

● Semantic & Entity-Based SEO Foundations: You focus on user intent, topical authority, and structured data over legacy practices like keyword stuffing or mechanical backlinking.

● An Exceptional Editor's Eye: You can easily spot generic AI phrasing, fluff, or hallucinations, and you have the creative writing skills to transform them into trustworthy, high-empathy B2B copy.

● Hands-on software experience with core execution tools like HubSpot, SEMrush, Google Search Console, and GA4 and a proven ability to quickly learn and master new marketing software.

● An eagerness to learn: You are naturally curious and excited to dive deep into the complexities of enterprise technology and the healthcare safety landscape.

● Prior marketing or copywriting experience within a B2B SaaS, tech, or corporate agency environment. 

Compensation

$60,000.00-$70,000.00 Yearly

About Us

Innovation starts with people.^®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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