Marketing Specialist

We are looking for a Marketing Specialist to develop and execute multi-channel programs that increase market visibility, strengthen audience engagement, and support revenue growth. Based in San Diego, California, this position works closely with sales, marketing, and product teams to deliver focused campaigns for public-sector audiences. The ideal candidate brings a practical, hands-on approach to campaign management, strong organizational skills, and the ability to turn performance data into meaningful improvements.

Responsibilities:
• Lead the end-to-end delivery of integrated marketing initiatives, monitoring results and refining tactics to improve performance.
• Develop and organize a ready-to-use library of marketing materials tailored to target audiences, buying stages, and campaign goals.
• Partner with the sales team to create outreach cadences and follow-up journeys that support ongoing engagement with prospective accounts.
• Prepare target contact lists, maintain account information, and coordinate focused email or digital sends for priority opportunities.
• Participate in regular cross-functional meetings with sales and marketing stakeholders to review engagement activity and align on next actions.
• Build and manage HubSpot automations, audience segmentation, lead scoring models, and campaign reporting to support efficient execution.
• Measure key performance indicators such as audience response, lead progression, and pipeline contribution, then share actionable recommendations.
• Work with internal teams to maintain accurate reporting and ensure campaign and pipeline data remains current and reliable.

Qualifications:

• Experience managing email and digital marketing campaigns from planning through execution and optimization.
• Working knowledge of marketing automation and CRM platforms, including HubSpot workflow and reporting capabilities.
• Ability to analyze campaign results, interpret performance metrics, and recommend data-driven improvements.
• Proficiency in supporting broader marketing activities across content, audience targeting, and campaign coordination.
• Familiarity with digital marketing best practices, including segmentation, nurture strategies, and engagement tracking.
• Experience using Adobe Creative Cloud to update or create marketing assets is preferred.
• Strong collaboration skills with the ability to work effectively across sales, marketing, and product teams.

Compensation

$70,000.00-$90,000.00 Yearly

About Us

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