Senior Manager, Product Marketing | Diablo | Irvine, CA

As the Senior Manager, Product Marketing, you will lead the strategic development and execution of global go-to-market initiatives that drive player engagement, audience growth, and business performance across the Diablo franchise. You will shape marketing strategies for major content releases, live-service moments, and key business priorities, partnering closely with Development, Creative, Communications, Community, Analytics, Cross-Functional, and Regional Marketing teams. By leveraging player insights, market intelligence, and performance analytics, you will help shape the future of Blizzard's product marketing strategy and ensure every campaign delivers meaningful impact for players around the world. 

This role requires a marketing leader who can balance long-term product strategy with flawless go-to-market execution. You will partner with stakeholders across Blizzard to develop integrated marketing plans that connect with players and support business objectives. Success in this role requires strong leadership, operational excellence, and the ability to influence cross-functional teams at scale. The ideal candidate combines strategic vision, analytical rigor, and deep product marketing expertise while elevating the effectiveness of the broader marketing organization. 

This role offers a hybrid work week, with a mix of work-from-home and onsite days, based out of our Irvine, CA studio. While hybrid is the standard arrangement, candidates may also choose to work onsite full‑time if preferred. 

Responsibilities 

Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities: 

• Define and lead integrated go-to-market and product marketing strategies that drive player engagement, audience growth, and business performance across the Diablo franchise. 

• Partner with franchise and marketing leadership to shape long-term product marketing priorities, and growth opportunities. 

• Lead major content launches, seasonal campaigns, live-service initiatives, and key marketing moments from planning through launch and performance analysis. 

• Partner across Development, Product, Creative, Community, Communications, Regional Marketing, Growth, CRM, Analytics, and platform partners to deliver cohesive player-facing campaigns and achieve business objectives. 

• Define product positioning, audience strategies, and key messaging informed by player insights, market intelligence, and performance analytics. 

• Establish campaign goals, measurement frameworks, and reporting that evaluate business impact, optimize performance, and inform future investment decisions. 

• Present strategies, recommendations, and performance insights to senior leadership and key stakeholders, influencing decision-making across the organization. 

• Coach and develop Product Marketing team members through feedback, mentorship, and career development support. 

• Drive improvements to marketing processes, planning frameworks, and operational workflows that increase organizational efficiency and campaign effectiveness. 

• Identify emerging platforms, technologies, and consumer trends that create new opportunities to deepen player engagement and expand franchise reach. 

Minimum Requirements 

• 10+ years of product marketing experience with a demonstrated track record of leading global go-to-market strategies and high-impact product launches. 

• Proven experience developing and executing large-scale integrated marketing campaigns that drive business and audience growth. 

• Demonstrated success influencing senior stakeholders and leading cross-functional decision-making. 

• Strong analytical capabilities with experience leveraging consumer insights, performance measurement, and ROI analysis to inform strategy. 

• Experience defining product marketing strategy and influencing business decisions at the franchise, portfolio, or organizational level. 

• Deep understanding of gaming, entertainment, live-service products, and player behavior. 

• Excellent communication, storytelling, and executive presentation skills. 

• Bachelor’s degree in marketing, communications, business, or a related field. 

Preferred Qualifications 

• Experience leading global teams and delivering campaigns across multiple international regions. 

• Direct experience marketing live-service games, digital entertainment products, or technology brands. 

• Experience managing multiple concurrent marketing initiatives and competing priorities in a fast-paced environment. 

• Demonstrated commitment to team development and continuous improvement of marketing processes and workflows. 

• Passion for gaming and a strong understanding of Blizzard's player communities and franchise portfolio. 

• MBA or equivalent advanced degree.  

Your Platform 

Best known for iconic video game universes including Warcraft®, Overwatch®, Diablo®, and StarCraft®, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard, which was acquired by Microsoft (NASDAQ: MSFT), is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industry’s most critically acclaimed and genre-defining games over the last 30 years, with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via Battle.net®, Xbox, PlayStation, Nintendo Switch, iOS, and Android. 

Our World 

Activision Blizzard, Inc., is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™ and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet! 

Our ability to build immersive and innovative worlds is only enhanced by diverse teams working in an inclusive environment.  We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered! 

The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners. 

We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.  

We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to [email protected]. General employment questions cannot be accepted or processed here. Thank you for your interest. 

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.