Fractional Director of Marketing (GTM & Product Marketing)

Robert Half's marketing & creative client is seeking a Fractional Director of Marketing (GTM & Product Marketing) for a 4 - 6+ month contract. This is a remote, 40-hour-per-week position. The Fractional Director of Marketing will serve as a strategic advisor and hands-on marketing leader, helping assess, evolve, and scale the organization's marketing function to support a growing portfolio of technology products. This individual will play a critical role in developing go-to-market strategies, improving marketing operations, establishing scalable processes, and aligning marketing efforts with broader business objectives. The ideal candidate is a builder who has successfully entered organizations during periods of growth or transformation, quickly assessed opportunities, and implemented frameworks that drive measurable results.

Key Responsibilities:

• Assess marketing capabilities, team structure, processes, and technology
• Develop marketing and go-to-market strategies aligned to business objectives
• Create positioning, messaging, and GTM frameworks across the product portfolio
• Build and prioritize marketing roadmaps to support future growth
• Partner with cross-functional teams
• Optimize demand generation, customer acquisition, lifecycle marketing, and content strategies
• Establish scalable processes, KPIs, reporting, and marketing operations best practices
• Enhance marketing technology, automation, analytics, and reporting capabilities
• Align marketing initiatives with broader business goals
• Provide strategic leadership and mentorship to the marketing team
• Lead cross-functional planning and execution for product launches and growth initiatives
• Measure performance, identify opportunities, and drive continuous improvement

Qualifications:

• 8 - 10+ years of marketing experience, including senior leadership roles
• Experience as a VP Marketing, Head of Marketing, Director of Marketing, Fractional CMO, or similar
• Proven success developing and executing GTM strategies for B2B SaaS or technology products
• Experience assessing, building, and scaling marketing functions
• Strong background in product marketing, positioning, messaging, and customer acquisition
• Experience implementing scalable marketing processes, infrastructure, and operations
• Proven ability to influence executive stakeholders and lead cross-functional initiatives
• Experience building, mentoring, and leading high-performing teams
• Hands-on experience with HubSpot, Salesforce, Google Analytics, and similar platforms
• Strong strategic planning, analytical, and performance measurement skills
• Excellent communication, presentation, and stakeholder management abilities
• Ability to quickly assess opportunities, prioritize initiatives, and drive execution
• Consultative, hands-on leadership and collaboration skills

Compensation

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