Marketing Email Automation Specialist

Our client, a growing and innovative organization in the Phoenix area, is seeking a Marketing Email Automation Specialist to support and optimize customer engagement initiatives through targeted email marketing campaigns. This role will play a key part in developing automated customer journeys, executing email campaigns, and leveraging marketing technology platforms to improve lead generation, customer retention, and overall campaign performance.

This is an excellent opportunity for a results-driven marketing professional who combines technical expertise with creative campaign execution and data-driven decision-making.

Key Responsibilities

• Build, execute, and manage email marketing campaigns across multiple customer segments.
• Develop and maintain automated marketing workflows, nurture campaigns, and customer journey programs.
• Manage audience segmentation, list hygiene, and database integrity to maximize engagement and deliverability.
• Create, test, and optimize email templates, landing pages, forms, and campaign assets.
• Collaborate with marketing, sales, and business stakeholders to align email programs with company objectives.
• Conduct A/B testing on subject lines, content, call-to-actions, and send times to improve campaign performance.
• Monitor email deliverability, open rates, click-through rates, conversions, and overall engagement metrics.
• Generate campaign performance reports and provide actionable recommendations for continuous improvement.
• Ensure compliance with email marketing regulations and best practices, including CAN-SPAM and data privacy requirements.
• Assist with CRM and marketing automation platform enhancements, integrations, and process improvements.
• Troubleshoot campaign issues and collaborate with technical teams when necessary.

Qualifications:

Required Qualifications

• 2+ years of experience in email marketing, marketing automation, or digital marketing.
• Hands-on experience with marketing automation platforms such as HubSpot, Marketo, Pardot, Salesforce Marketing Cloud, ActiveCampaign, Mailchimp, or similar tools.
• Experience building and managing automated email campaigns and customer journeys.
• Understanding of email marketing best practices, segmentation strategies, and deliverability principles.
• Experience analyzing campaign performance using reporting and analytics tools.
• Strong attention to detail and ability to manage multiple projects simultaneously.
• Excellent written and verbal communication skills.
• Proficiency with Microsoft Office Suite and CRM systems.

Preferred Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Experience with HTML/CSS for email template customization.
• Familiarity with Salesforce or other CRM platforms.
• Knowledge of lead nurturing, customer lifecycle marketing, and digital marketing strategies.
• Experience with Google Analytics and marketing performance reporting.
• Marketing automation or platform-specific certifications are a plus.

Compensation

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