Marketing Operations Analyst

Robert Half is actively partnering with an Austin-based client to identify a Marketing Operations Analyst (contract). In this role, you will support and optimize the systems, processes, and data infrastructure that drive marketing performance. This role will serve as a key partner to Marketing and Sales teams, ensuring efficient lead management, accurate reporting, and operational excellence across the marketing technology ecosystem. This role is onsite in Austin, Tx. 

Key Responsibilities:

• Manage and optimize marketing technology platforms, including marketing automation tools, CRM integrations, and related systems.
• Maintain data integrity across marketing and sales platforms through data governance, enrichment, and ongoing database management.
• Design, implement, and enhance lead scoring, lead routing, campaign automation, and nurture processes.
• Provide technical support for marketing initiatives, including email campaigns, landing pages, digital advertising efforts, and other demand generation programs.
• Develop and maintain dashboards, reports, and performance metrics to evaluate campaign effectiveness, conversion rates, pipeline impact, and ROI.
• Collaborate with Sales and cross-functional stakeholders to improve lead management processes and optimize funnel performance.
• Assess and implement new marketing technologies, manage external vendors, and create process documentation and user training materials.

Qualifications:

Qualifications:

• 4+ years of experience in Marketing Operations, Revenue Operations, Marketing Analytics, or a related field.
• Hands-on experience with marketing automation platforms such as HubSpot, Marketo, Pardot, or similar tools.
• Experience working with CRM systems, preferably Salesforce or comparable platforms.
• Extensive understanding of marketing operations, lead lifecycle management, data governance, and process optimization.
• Ability to build meaningful dashboards and reports that provide actionable business insights.
• Excellent analytical, organizational, and problem-solving skills.
• Strong communication skills with the ability to collaborate effectively across multiple departments and stakeholder groups.

Contract Benefit Offerings:

• Healthcare (medical, dental, and vision plans)
• 401(k) and retirement plans
• Commuter benefits
• Employee and vendor discounts
• Employee Assistance Program (EAP)
• And many more!

Compensation

About Us

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