Ecommerce Digital and Product Marketing Manager

We are looking for an Ecommerce Digital and Product Marketing Manager to lead the growth of our online presence and strengthen how our products are represented across digital channels in Mooresville, North Carolina. This role combines commercial thinking with hands-on product marketing, requiring someone who can translate technical product details into clear, persuasive content that supports customer decision-making. The ideal candidate will partner across teams to improve digital merchandising, elevate brand presentation, and create a consistent, high-quality online customer experience.

Responsibilities:
• Drive online sales performance by developing and executing digital product marketing strategies that expand visibility and improve conversion across ecommerce platforms.
• Build accurate, persuasive, and well-structured product content that highlights key features, benefits, and use cases for floor care and pool product lines.
• Collaborate with engineering, sales, suppliers, and marketing partners to gather product insights and ensure digital materials reflect current specifications and market needs.
• Manage product presentation across online channels to maintain a strong brand image, consistent messaging, and a strong customer experience.
• Analyze ecommerce and campaign performance to identify trends, refine content, and recommend improvements that support revenue growth.
• Oversee digital merchandising initiatives, including assortment presentation, content updates, and optimization of product detail pages.
• Translate technical information into customer-friendly messaging that helps buyers understand value, functionality, and differentiators.
• Support broader brand and content marketing efforts by aligning product storytelling with company goals and audience expectations.

Qualifications:

• Experience in product marketing, digital marketing, ecommerce, or a closely related discipline.
• Demonstrated ability to create compelling product content that balances technical accuracy with strong commercial appeal.
• Background collaborating with cross-functional teams such as sales, engineering, suppliers, and marketing stakeholders.
• Knowledge of B2B marketing principles, brand positioning, and content development for digital channels.
• Strong communication skills with the ability to explain product details clearly to both internal teams and customers.
• High attention to detail and a commitment to maintaining accuracy across product information and online content.
• Ability to manage multiple priorities effectively in a fast-paced, deadline-driven environment.

Compensation

$70,000.00-$95,000.00 Yearly

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