Email Marketing Specialist

Email Marketing Specialist

Robert Half  Atlanta Metropolitan Area (Hybrid)

Lifecycle Marketing Specialist (6–12 Month Contract)

Location: Atlanta, GA (Midtown — Hybrid: 3 Days Onsite / 2 Days Remote)

Position Type: 6–12 Month W2 Contract

Schedule: Full-Time (40 hrs/week)

About the Role

We are looking for an analytical, growth-minded Lifecycle Marketing Specialist for a 6–12 month contract. In this role, you will take ownership of our customer journeys—optimizing cross-channel touchpoints (email, SMS, push notifications, and in-app messaging) to boost engagement, retention, and lifetime value.

Working 3 days onsite in our Midtown Atlanta office, you will collaborate with cross-functional teams across marketing, product, and creative to design, test, and scale automated lifecycle workflows.

Key Responsibilities

• Journey Architecture: Map out, build, and optimize end-to-end automated lifecycle programs across key stages: onboarding, activation, cross-sell/upsell, and win-back/retention.
• Multi-Channel Execution: Deploy targeted campaigns across email, SMS, push notifications, and web/in-app messaging using enterprise marketing automation platforms.
• Segmentation & Personalization: Build advanced dynamic segments using behavioral data, user attributes, and engagement triggers to deliver highly personalized experiences.
• A/B Testing & Optimization: Plan and run continuous experiment roadmaps (messaging, timing, audience splits, journey paths) to improve conversion and retention metrics.
• Data & Analytics: Track core lifecycle KPIs (LTV, churn rate, repeat conversion, activation rates), delivering weekly performance reporting and actionable optimizations.
• Deliverability & Governance: Maintain database hygiene, manage communication frequency caps, and ensure compliance across canonical standards (CAN-SPAM, TCPA, GDPR).

Qualifications:

Qualifications & Skills

• Experience: 3–5 years of dedicated experience in lifecycle, retention, or CRM marketing.
• Tooling Expertise: Proficiency with modern marketing automation and customer engagement platforms (e.g., Braze, HubSpot, Salesforce Marketing Cloud, Iterable, or Customer.io).
• Cross-Channel Knowledge: Hands-on experience integrating email with mobile channels (SMS/Push) within unified automation flows.
• Analytical Mindset: Comfortable diving into raw user data, funnel metrics, and attribution models to draw clear business insights.
• Copy & Creative Direction: Strong messaging sense with the ability to write engaging microcopy or brief creative partners effectively.
• Location: Must be able to work onsite 3 days a week in Midtown Atlanta.

Compensation

About Us

Innovation starts with people.^®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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