Regional Sales Director

Sager Electronics is seeking a strategic, results-oriented Regional Sales Director to lead and grow our sales organization in the Southeast and MidAtlantic regions. This highly visible leadership role is responsible for driving regional sales performance, developing high-performing teams, strengthening supplier and customer partnerships, and delivering profitable growth.

The Regional Sales Director will provide leadership to Service Center and Regional Management personnel while ensuring the successful execution of sales strategies, customer engagement initiatives, and market expansion plans. This individual will play a critical role in advancing Sager's market presence and achieving key financial objectives.

Territory Coverage: Southeast and MidAtlantic Regions – this position is in Lake Mary, Florida

What You’ll Do: 

Drive Regional Growth & Performance 

• Lead assigned sales teams in achieving regional sales, profitability, productivity, and service objectives.
• Develop and execute strategic sales plans that align with company growth initiatives.
• Evaluate market opportunities and create business plans to support expansion into new markets and customer segments.
• Identify opportunities to increase share-of-wallet by expanding manufacturer and product line penetration within existing accounts.
• Develop strategies to acquire new customers and maximize territory potential.

Lead, Develop & Inspire Teams 

• Recruit, develop, coach, and retain top sales leadership and talent.
• Ensure service centers and territories are appropriately staffed and trained.
• Conduct performance evaluations and make recommendations regarding promotions, compensation, transfers, and other employment decisions.
• Foster a culture of accountability, collaboration, continuous improvement, and high performance.
• Identify skill gaps and create development plans to strengthen leadership capabilities within the organization.

Strengthen Customer & Supplier Relationships 

• Build executive-level relationships with key customers to understand business needs and uncover growth opportunities.
• Lead efforts to resolve complex customer and product-related issues.
• Partner closely with supplier representatives and manufacturers to drive growth, training, design wins, and market engagement.
• Promote and maintain strong vendor, factory, and representative relationships throughout the region.

Manage Business Operations 

• Prepare and manage annual operating budgets.
• Monitor regional performance metrics and implement corrective actions when necessary.
• Ensure service levels consistently meet or exceed customer expectations.
• Oversee asset management, including inventory and receivables generated by regional sales activities.
• Collaborate with Credit, Marketing, Purchasing, Product Management, and other internal stakeholders to support business objectives.

Champion Communication & Culture 

• Maintain regular communication with leadership and direct reports regarding customers, market trends, competitors, supplier strategies, and business performance.
• Encourage open communication and effective issue resolution throughout the organization.
• Create a positive work environment that promotes teamwork, transparency, and employee engagement.
• Serve as a role model by demonstrating professionalism, integrity, and strong leadership.

What We’re Looking For 

• Bachelor's degree in business, management, accounting, or related field, or equivalent combination of education and experience.
7-10 years of progressive leadership experience within the electronic and/or electrical distribution industry.Minimum of 2 years of people management experience leading sales or operational teams.
• Proven success driving sales growth, profitability, and organizational performance.
• Strong experience developing customer relationships and managing supplier partnerships.
• Demonstrated ability to coach, develop, and motivate teams.
• Deep understanding of electronic or electrical distribution markets.
• Experience managing budgets, financial performance, and regional operations.
• Experience with ERP/CRM platforms; PeopleSoft experience is a plus.

Knowledge, Skills & Abilities 

• Strong business acumen and strategic planning capabilities.
• Ability to analyze complex business data and make informed decisions.
• Excellent leadership, communication, negotiation, and presentation skills.
• Proven ability to influence and collaborate across multiple departments and levels of an organization.
• Strong conflict resolution and problem-solving skills.
• Proficient with Microsoft Office Suite and business software applications.
• Ability to manage multiple priorities in a fast-paced environment.

    Why Join Us:

At Sager Electronics, we value our team members and strive to provide a comprehensive benefits package for full-time employees. Here is what you can expect:

Medical, dental, and vision insurance to keep you and your family healthy.

401(k)/Roth plan with matching, ensuring your financial future is secure.

Healthcare Savings Accounts for added flexibility in managing medical expenses.

Educational Assistance (Tuition Reimbursement) to support your ongoing learning and development.

Continuous training opportunities throughout your employment, empowering you to grow both personally and professionally.

A strong commitment to giving back to our communities through philanthropic opportunities and volunteer hours.

We understand the importance of work-life balance, and our Paid Time Off is designed to support our employees' well-being. 

Compensation 

Annual Base Salary Range $113,750 - $165,620

Annual Total Compensation Range $175,000 - $254,800

The typical compensation structure includes a base salary and a quarterly incentive opportunity representing the total target income. 

Actual compensation may vary based on factors such as geographic location, experience, education, and skill level. Final base pay and target incentive details will be confirmed at the time of offer.

Sager Electronics, a TTI, Inc. Company, is a North American distributor of Interconnect, Power and Electromechanical components from leading manufacturers worldwide and a provider of custom value-add solutions. Grounded in over 135 years of innovation and service, Sager Electronics provides customers and suppliers a unique combination of operational excellence and innovative business solutions through its Distributing Confidence® business model. Headquartered in Middleborough, MA, Sager operates a national network of field sales representatives and power systems sales engineers, ten strategically located service centers, and a value-added Custom Solutions Center in Lewisville, TX. To learn more about us, visit

To perform the position, you must be a U.S. Person as defined by ITAR. ITAR defines a U.S. Person as a U.S. Citizen, U.S. Permanent Resident (i.e., ‘Green Card Holder’), Political Asylee, or Refugee.

We are an Equal Opportunity Employer, and we support protected veterans and individuals with disabilities through our affirmative action program.

Equal employment opportunity, including veterans and individuals with disabilities.

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