Sales Director, New Business & Strategic Growth - Reputation Intelligence

Storyful

Storyful is the world's social media intelligence agency.

Founded by Irish journalists as the first social media newswire, Storyful was created out of the need to break the news faster and utilize social content to add context to reporting. Acquired by News Corp in 2013, Storyful has evolved into a premium service for media, brands and communications. We are the leaders in social media contextualization and verification.

We believe social media is the key to a deeper understanding of global events and cultural phenomena. Our goal is to help our partners understand the attitudes, behaviors and emotions behind the conversations and movements shaping the world.

Powered by a unique ability to gather and streamline data from all corners of an increasingly complex media landscape, our team of journalists and researchers deliver clarity in a world of confusion. Our mission is to dig deeper into the nuance inherent in social media to establish context, verify the truth and, ultimately, to help our partners make sense of the world.

NYC - 1211 Ave of the Americas

Full time
Job_Req_54022

Job Description :

Storyful is the world's leading social and narrative intelligence company, helping organizations understand how narratives form, spread and shape reputation, trust and stakeholder behavior in real time.

As Storyful enters its next phase of growth alongside Dow Jones, we are expanding our enterprise reputation intelligence capabilities through Dow Jones Reputation Radar - a next-generation intelligence platform powered by Storyful and Factiva.

Dow Jones Reputation Radar helps communications and corporate affairs leaders move beyond monitoring and sentiment dashboards to understand:

• which narratives are gaining traction,
• who is driving legitimacy and amplification,
• where reputational pressure is likely to build next,
• and what actions organizations should take in response.

This is a unique opportunity to join at an early stage and help shape the commercial growth of a category-defining reputation intelligence business.

The Role

We are seeking an entrepreneurial and commercially sophisticated Sales Director, New Business & Strategic Growth to help establish Dow Jones Reputation Radar as a leader in the emerging reputation intelligence category.

You will be responsible for building market awareness, creating pipeline, developing strategic client relationships, and converting enterprise opportunities with organizations operating at the intersection of communications, corporate affairs, public affairs, reputation, risk, and executive leadership.

This is a senior, quota-carrying sales role with responsibility for generating pipeline, developing strategic relationships, and closing enterprise opportunities.

Success requires a consultative approach: the ability to navigate complex buying environments, engage credibly with senior stakeholders, and translate Dow Jones Reputation Radar's capabilities into clear commercial and strategic value for clients.

You will take a lead role in driving demand generation and market development, partnering closely with marketing on campaigns, thought leadership, events, and executive engagement initiatives. You will also work cross-functionally with product, intelligence, and commercial teams to bring customer insight into positioning, go-to-market execution, and the ongoing evolution of the offering.

The ideal candidate combines experience in enterprise business development with an understanding of communications, reputation, media intelligence, public affairs, advisory services, or decision intelligence platforms. They are comfortable operating in high-growth environments, helping build markets for emerging products and services while developing trusted relationships with senior decision-makers.

This role offers a rare opportunity to help define how organizations operationalize reputation intelligence while leveraging the combined capabilities, reach, and credibility of Storyful, Dow Jones, and News Corp.

Key Responsibilities

• Build pipeline and drive enterprise growth for Dow Jones Reputation Radar across priority sectors including financial services, healthcare, technology, energy, and consumer brands.
• Partner closely with marketing to support demand generation, executive engagement programs, thought leadership initiatives, industry events, and category creation activities that generate market awareness and commercial opportunities.
• Develop strategic relationships with senior communications, corporate affairs, marketing, public affairs, policy, and executive stakeholders across target accounts.
• Own complex enterprise sales cycles from opportunity identification and solution development through negotiation, contracting, and close.
• Act as the voice of the customer, translating market feedback, buyer insights, and competitive intelligence into recommendations for product strategy, positioning, pricing, packaging, and go-to-market execution.
• Operate as a consultative advisor to clients, helping organizations understand and respond to evolving narrative, reputational, and stakeholder dynamics through Storyful's intelligence capabilities.
• Represent Storyful and Dow Jones at executive forums, industry events, and strategic client engagements.
• Maintain disciplined pipeline management, forecasting, and opportunity tracking within Salesforce.

Experience & Qualifications

• 7+ years experience in enterprise B2B growth, strategic sales or business development roles.
• Strong understanding of the communications, corporate affairs, reputation, public affairs, media intelligence, or marketing technology ecosystem.
• Proven ability to build trusted relationships with senior enterprise stakeholders and navigate complex buying groups.
• Experience selling enterprise technology, SaaS, or information services solutions through a consultative, intelligence-led sales approach. The ideal candidate will have experience combining platform sales with advisory or strategic solution selling, helping senior stakeholders navigate complex business challenges rather than executing purely transactional sales motions.
• Experience operating within startup, scale-up, venture-backed, or entrepreneurial commercial environments.
• Demonstrated success building pipeline, generating demand, and creating commercial momentum for emerging products, services, or categories.
• Strong executive communication, storytelling, presentation, and influencing skills.
• Comfortable operating with ambiguity and helping shape commercial infrastructure as the business evolves.
• Experience managing multinational or cross-market enterprise relationships is advantageous.
• Existing relationships within communications, corporate affairs, media, public affairs, policy, or enterprise brand ecosystems are a plus.

About the Team

You will join a highly collaborative and entrepreneurial team spanning intelligence, product, marketing and commercial leadership across Storyful and Dow Jones. The culture is ambitious, fast-moving and highly strategic, with a strong emphasis on innovation, client partnership and building differentiated intelligence capabilities for the market.

Equal Opportunity Employer

We are committed to creating an inclusive workplace that values diversity. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, age, disability, national origin, or any other protected characteristic under applicable local laws.

Reasonable Accommodation

We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at [email protected]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Please refer to the privacy notice at the bottom of this page for submitting any data access, deletion, or other data subject rights requests, where permitted under your local laws and regulations.

Job Category:
Storyful - Intelligence

Base Pay Range: $170,000 - $200,000 + Bonus

We're committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate's experience, skills, location, and other relevant factors.

For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.

For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.

About_Us

Storyful is the world's social media intelligence agency.

Founded by Irish journalists as the first social media newswire, Storyful was created out of the need to break the news faster and utilize social content to add context to reporting. Acquired by News Corp in 2013, Storyful has evolved into a premium service for media, brands and communications. We are the leaders in social media contextualization and verification.

We believe social media is the key to a deeper understanding of global events and cultural phenomena. Our goal is to help our partners understand the attitudes, behaviors and emotions behind the conversations and movements shaping the world.

Powered by a unique ability to gather and streamline data from all corners of an increasingly complex media landscape, our team of journalists and researchers deliver clarity in a world of confusion. Our mission is to dig deeper into the nuance inherent in social media to establish context, verify the truth and, ultimately, to help our partners make sense of the world.



Equal employment opportunity, including veterans and individuals with disabilities.

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