Multimedia Specialist - Social/Digital Content

Position Description

The Multimedia Specialist supports the School of Health Professions(SHP) by designs content for media platforms in a manner that is clear, engaging, and meaningful to news consumers. The position promotes a favorable and consistent image of the department and the university for internal and external audiences.

Department

SHP Admissions and Student Aff Lbk

Major/Essential Functions

• Produce compelling social media content, photography, videography, and other multimedia assets.
• Develop audience-focused communications that enhance the school's visibility, strengthen stakeholder engagement, and advance strategic enrollment, marketing, and communication objectives.
• Create, schedule, and manage engaging, audience-focused content across the school's social media channels to support recruitment, marketing, and brand awareness.
• Monitor content performance and emerging trends to optimize engagement, expand audience reach, and strengthen the school's digital presence.
• Provide, edit, and maintain high-quality promotional photos and videos that showcase the school's academic programs, faculty, students, alums, and events.
• Collaborate closely with SHP leadership and subject matter experts to develop, review, and publish accurate, engaging, and audience-focused content.
• Maintain current knowledge of industry trends, emerging technologies, and best practices through ongoing professional development and continuous learning.
• Assist with TTUHSC School of Health Professions events.

Required Qualifications

Bachelor's degree in a related field plus one year related experience; OR a combination of related education and/or experience to equal five years.

Preferred Qualifications

• Experience with social media management platforms and tools, such as Meta Business Suite or similar platforms, for content creation, scheduling, audience engagement, and performance tracking.
• Experience with video editing tools such as Adobe Premiere Pro and Adobe After Effects.
• Experience with graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Experience with photography tools such as DSLR/Mirrorless camera proficiency and Adobe Lightroom.
• Experience with web design & development tools such as HTML/CSS and JavaScript.

EEO Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information or status as a protected veteran.

Jeanne Clery Act

The Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act is a federal statute requiring colleges and universities participating in federal financial aid programs to maintain and disclose campus crime statistics and security information. By October 1 of each year, institutions must publish and distribute their Annual Campus Security Policy & Crime Statistics Report (ASR) to current and prospective students and employees. To view this report, visit the TTUHSC Clery Act website at https://www.ttuhsc.edu/compliance/clery-report.aspx.