Search Strategist

Robert Half Marketing and Creative in Denver has a client is seeking a Search Strategist to lead paid search and performance marketing initiatives across a portfolio of client accounts. This role is ideal for a strategic, client-facing digital marketing detail oriented with deep expertise in paid search, campaign optimization, and team leadership.
The Search Strategist will serve as the subject matter expert for search strategy, driving performance against client goals and key performance indicators while providing thought leadership, mentoring entry level team members, and ensuring best-in-class campaign execution. Key Responsibilities Lead the development and execution of paid search strategies aligned with client objectives, performance goals, and KPIs. Serve as the strategic lead across client accounts, overseeing campaign planning, optimization, and growth opportunities. Facilitate regular client meetings to review campaign performance, interpret data, and provide strategic recommendations. Prepare and deliver quarterly business reviews in partnership with internal leadership. Manage and mentor Search Managers and Search Coordinators through coaching, feedback, and performance development. Ensure strategic alignment and executional consistency across Search, Performance Max, Demand Gen, and related campaign types. Oversee quality assurance processes and help mitigate risk by ensuring campaigns follow established best practices and procedures. Build and maintain strong client and vendor relationships through proactive communication and trusted partnership. Monitor industry trends, emerging platforms, and new product opportunities to support innovation and testing across accounts. Contribute to internal training sessions, team roundtables, and knowledge-sharing initiatives. Act as a collaborative leader who supports team culture, engagement, and continuous improvement.

Qualifications:

3+ years of client-facing experience in paid search, digital marketing, or performance media. Proven experience presenting campaign performance and strategic recommendations to senior-level client stakeholders. Experience managing annual paid search budgets of $1M or more in DTC business model. Strong background in forecasting campaign performance, revenue projections, and seasonal planning. Hands-on expertise with Google Ads, Microsoft Ads, Search Ads 360, Google Analytics, and tracking implementation. Experience managing Search, Performance Max, and Demand Gen campaigns across major platforms. Familiarity with TikTok and emerging AI-driven marketing tools is a plus. Proficiency with reporting and visualization tools such as Looker Studio, Tableau, Power BI, or Domo. Strong knowledge of bid strategy, performance analysis, optimization, and troubleshooting. Excellent communication and presentation skills, with the ability to translate complex data into clear recommendations. Demonstrated leadership, project management, and organizational skills. Highly detail-oriented, proactive, and committed to delivering exceptional client service.

Compensation

$80,000.00-$90,000.00 Yearly

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