Senior Digital Marketing Specialist

We are seeking a Senior Digital Marketing Specialist to lead digital marketing initiatives across a portfolio of apartment communities in the Atlanta market. This role will drive performance across paid media, SEO, social advertising, websites, and marketing technology platforms. The ideal candidate combines strong analytical skills with hands-on digital marketing expertise and a proven ability to improve campaign performance and lead generation.

Responsibilities:

• Lead the implementation and optimization of digital marketing platforms, tools, and vendor partnerships.
• Analyze campaign performance across paid search, social media, SEO, and other digital channels, providing recommendations to improve results.
• Conduct ongoing audits of websites, online listings, and digital assets to enhance visibility, user experience, and brand consistency.
• Manage website content and digital assets, ensuring property information remains accurate, engaging, and up to date.
• Partner with internal teams and external vendors to execute marketing initiatives and support business objectives.
• Develop reporting and performance insights to guide marketing decisions and identify opportunities for continuous improvement.

Qualifications:

5+ years of experience in digital marketing, marketing analytics, or a related field, with a demonstrated track record of driving measurable business results.

Strong hands-on experience with Google Ads, Google Analytics, and digital marketing reporting platforms, including campaign performance analysis and optimization.

Deep understanding of SEO, SEM, paid media, and digital lead generation strategies.

Experience managing and optimizing multi-channel digital marketing campaigns, including paid search, display, social media, and website initiatives.

Ability to interpret marketing data, identify trends, and develop actionable recommendations that improve performance and ROI.

Proficiency with marketing technology platforms, CRM systems, content management systems, and digital marketing tools.

Strong project management and organizational skills, with the ability to balance multiple priorities in a fast-paced environment.

Excellent communication and cross-functional collaboration skills, with experience working effectively with internal stakeholders and external vendors.

Strong understanding of website usability, user experience, and digital content best practices.

Multifamily, real estate, or property marketing experience preferred but not required.

Compensation

$75,000.00-$85,000.00 Yearly

About Us

Innovation starts with people.^®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use and Privacy Notice.