Media Planner

We are looking for a Media Planner to join a Telecom Services organization on a Contract basis in New York, New York. This role focuses on building and optimizing digital media strategies that support campaign performance and audience reach. The ideal candidate brings strong experience translating campaign goals into effective media plans, using data insights and platform knowledge to guide decisions. Success in this position requires a sharp understanding of digital channels, ad serving tools, and measurement platforms.

Responsibilities:
• Develop digital media strategies and turn campaign objectives into well-structured plans aligned with target audience and business goals.
• Build, manage, and refine media plans across digital channels to improve delivery, pacing, and overall campaign effectiveness.
• Use performance data and audience insights from tools such as Comscore to evaluate results and recommend optimization opportunities.
• Coordinate ad serving and campaign execution activities within DoubleClick for Publishers (DFP) to support accurate delivery and reporting.
• Monitor campaign performance closely and adjust placements, budgets, or targeting to strengthen return on media investment.
• Partner with internal stakeholders and cross-functional teams to ensure media recommendations are clear, practical, and aligned with broader marketing priorities.
• Prepare campaign summaries, performance updates, and planning recommendations for stakeholders using concise, data-driven analysis.
• Contribute ideas related to AI strategy to support smarter planning, audience analysis, and ongoing media optimization efforts.

Qualifications:

• Proven experience in digital media planning and the creation of comprehensive media plans.
• Strong understanding of digital media channels, campaign setup, optimization methods, and performance measurement.
• Hands-on experience with Comscore for audience analysis, reporting, or campaign evaluation.
• Working knowledge of DoubleClick for Publishers (DFP) and ad serving processes.
• Ability to interpret campaign data and translate findings into actionable planning recommendations.
• Familiarity with AI strategy concepts and their application within media planning or performance improvement.
• Strong communication skills with the ability to present insights and recommendations clearly to stakeholders.

Compensation

$47.50-$55.00 Hourly

About Us

Innovation starts with people.^®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use and Privacy Notice.