Sr. Manager Creative Strategy (Paid Social)

We are looking for a strategic and hands-on creative leader to shape high-impact paid social campaigns for health and beauty brands in Los Angeles, California. This role focuses on turning brand narratives, product benefits, and customer proof points into performance-driven concepts across leading digital and video platforms. The ideal candidate combines strong creative judgment with analytical thinking, working closely with cross-functional partners to improve results through testing, iteration, and trend-aware execution.

Responsibilities:

• Define and lead channel-specific creative direction for paid campaigns across digital platforms such as Meta

• Convert brand messaging, product differentiators, and consumer testimonials into direct-response concepts designed to drive measurable performance.

• Guide designers, editors, and content creators from initial briefing through production, ensuring work is delivered on time and aligned with campaign goals.

• Identify and onboard creators, communicate expectations clearly, and oversee deadlines to keep content development moving efficiently.

• Evaluate creative assets before launch to ensure they reflect brand guidelines while meeting performance marketing standards.

• Collaborate with media buying partners to interpret campaign outcomes and apply findings to future creative development.

• Use testing results and performance indicators to refine existing assets and generate new ideas with a structured test-and-learn approach.

• Monitor platform trends, competitor activity, and audience behavior to inform concept development and keep creative strategies current.

• Share insights, recommendations, and creative performance updates with leadership and key stakeholders.

• Work with legal and regulatory partners to confirm that messaging and product-related claims meet applicable health and beauty compliance expectations.

Qualifications:

• At least 5 years of experience in paid social or direct-response creative strategy, including ownership of campaign direction across multiple brands or channels.

• Demonstrated expertise developing creative strategies for Meta and other digital or streaming platforms

• Strong ability to turn positioning, claims, and social proof into concepts that deliver business results.

• Experience leading creative resources, including designers, video editors, and external creators, throughout the full production lifecycle.

• Comfort using campaign metrics and creative performance data to shape iteration, testing priorities, and future concepts.

• Solid understanding of direct-response copywriting principles, including hooks, scripting, pacing, and storytelling.

• Excellent project management and communication skills, with the ability to manage several priorities in a fast-moving environment.

• Able to work independently, make sound decisions, and maintain momentum across multiple initiatives with minimal oversight.

Compensation

$120,000.00-$140,000.00 Yearly

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