Vice President of Local Markets

At Blue Cross and Blue Shield of Minnesota, we are committed to paving the way for everyone to achieve their healthiest life. Blue Cross of Minnesota is an Equal Opportunity Employer and maintains an Affirmative Action plan, as required by Minnesota law applicable to state contractors. All qualified applications will receive consideration for employment without regard to, and will not be discriminated against based on any legally protected characteristic.


Blue Cross and Blue Shield of Minnesota

Position Title: Vice President of Local Markets
Location: Hybrid | Eagan, Minnesota
Career Area: Executives


About Blue Cross and Blue Shield of Minnesota

At Blue Cross and Blue Shield of Minnesota, we are committed to paving the way for everyone to achieve their healthiest life. We are looking for dedicated and motivated individuals who share our vision of transforming healthcare. As a Blue Cross associate, you are joining a culture that is built on values of succeeding together, finding a better way, and doing the right thing. If you are ready to make a difference, join us.

The Impact You Will Have

The VP of Local Markets leads both sales and account management strategies to expand market share, strengthen client relationships and achieving financial targets. This role blends strategic sales planning with deep account management expertise to ensure long-term profitability and customer satisfaction across the Individual, Medicare Advantage, Small Group, Mid-Market, Specialty and Sales segments.

What You'll Do

• Develop and execute a strategic sales plan focused on building strong relationships with health plan clients, brokers, TPAs, and other stakeholders.
• Set and track sales goals, quotas, and budgets; produce forecasts and reports to guide decision-making.
• Lead and mentor sales and account management teams, ensuring alignment with company strategy and market objectives.

How You'll Do It

• Collaborate with marketing, product, and operations to create compelling proposals and promotional materials.
• Identify and pursue new business opportunities, including upsell and cross-sell across existing accounts.
• Partner to develop client-focused strategies that address total cost of care and advance affordability solutions.
• Oversee contract management, compliance, and risk control frameworks
• Develop and implement annual business plans that align with the corporate three-year strategic plan and include clear strategies and tactics to achieve membership and financial goals.
• Establish and maintain positive working relationships with underwriting, actuarial, marketing, health services, operations and all other supporting functional areas within the organization while developing strategies for growth and retention.
• Monitor market trends, competitor activity, and regulatory changes to inform strategy.
• Performs additional responsibilities consistent with the scope and level of the role, as assigned.

Required Skills & Experience

• 10+ years of related professional experience, with 3+ years of management experience. All relevant experience including work, education, transferable skills, and military experience will be considered.
• 5 years of sales management experience and a comprehensive knowledge of commercial products.
• Expert strategic planning and business planning skills.
• Collaborator, team player, and consensus builder, yet individually strong in taking actions. Innovative and action-oriented, with high energy.
• Demonstrated ability to build strong relationships with customers, colleagues, the Board, regulators, and community.
• Proven ability to exercise good judgment and make decisions in the face of ambiguity and within tight timeframes.
• Advanced knowledge of health care environment, local and national markets, leading edge products, account management strategies, competitive drivers and best practice design.
• Familiarity with health plan product features, networks, underwriting principles, sales cycles, claims trends and other business drivers of sales and account retention.
• Personnel motivation, mentoring and change management skills to motivate and lead a skilled professional staff, including coaching, performance management, and organizational skills, to meet market plan objectives.
• Strong communication and diplomacy skills, including written, oral and presentation skills.
• Demonstrated depth of problem solving and management experience across functional areas.
• MN Resident Producer License in the lines of Life & Health/ Accident.

Licensure/Certifications

Producer License in the lines of Health/Accident - State Insurance Licensing Board

Role Designation

Hybrid

Anchored in Connection

Our hybrid approach is designed to balance flexibility with meaningful in-person connection and collaboration. We come together in the office two days each week - most teams designate at least one anchor day to ensure team interaction. These in-person moments foster relationships, creativity, and alignment. The rest of the week you are empowered to work remote.

Compensation and Benefits:

Pay Range: $300,000.00 - $320,000.00 - $340,000.00 Annual

Pay is based on several factors which vary based on position, including skills, ability, and knowledge the selected individual is bringing to the specific job.

We offer a comprehensive benefits package which may include:

• Medical, dental, and vision insurance
• Life insurance
• 401k
• Paid Time Off (PTO)
• Volunteer Paid Time Off (VPTO)
• And more

To discover more about what we have to offer, please review our .
Equal Employment Opportunity Statement

Individuals with a disability who need a reasonable accommodation in order to apply, please contact us at: [email protected].

Blue Cross® and Blue Shield® of Minnesota and Blue Plus® are nonprofit independent licensees of the Blue Cross and Blue Shield Association.



Equal employment opportunity, including veterans and individuals with disabilities.

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