Marketing Coordinator/Specialist

Digital Marketing & PR Analyst (LATAM Markets)

Schedule: Hybrid (3 days onsite, 2 days remote; schedule subject to change)

Location: In-office role; not fully remote

Position Overview

The Digital Marketing & PR Analyst supports regional marketing initiatives across LATAM markets, driving brand awareness, engagement, and performance through digital media, influencer marketing, public relations, and e-commerce channels.

This role serves as a key liaison between regional stakeholders and global marketing teams, ensuring campaigns align with brand standards while meeting local market needs. The position works closely with marketing teams, distributors, agencies, and digital partners to execute integrated marketing programs and optimize performance across multiple countries.

The ideal candidate has experience in digital marketing, influencer marketing, PR, or media, preferably within a consumer brand or agency environment. Spanish fluency is strongly preferred.

Key Responsibilities

Influencer Marketing & PR

• Review and evaluate influencer profiles for paid partnerships and product-seeding campaigns.
• Adapt influencer briefs and creative guidelines for content development.
• Support PR initiatives and ensure alignment with brand standards.
• Consolidate campaign performance reports and provide insights and recommendations.
• Track influencer and PR results, identifying opportunities for optimization.

Digital Media

• Coordinate with media agencies to develop campaign briefs and execution plans.
• Monitor campaign performance and ensure campaigns meet established KPIs.
• Assist with digital marketing budget management and forecasting.
• Analyze campaign results and prepare performance reports with actionable recommendations.
• Troubleshoot campaign issues and coordinate solutions with partners and agencies.

E-Commerce & Digital Content

• Support content updates and asset management for e-commerce websites.
• Coordinate digital content approvals and implementation.
• Translate and adapt content for regional market needs when required.
• Ensure online merchandising, product information, and digital assets meet brand standards.
• Support major promotional events and online sales initiatives.

Reporting & Analytics

• Develop performance reports and dashboards.
• Analyze campaign metrics and identify trends.
• Present insights, learnings, and recommendations to stakeholders.
• Monitor market activity and emerging digital trends.

Qualifications:

Qualifications

Required

• 2+ years of experience in digital marketing, influencer marketing, PR, media, or agency environments.
• Experience managing multiple projects and stakeholders simultaneously.
• Strong analytical and reporting skills.
• Experience working with external agencies and vendors.
• Excellent written and verbal communication skills.
• Strong proficiency in Microsoft Excel, PowerPoint, and Word.
• Ability to create presentations and marketing reports.

Preferred

• Fluency in Spanish and English.
• Experience supporting LATAM markets.
• Experience with influencer marketing campaigns, media planning, and digital reporting.
• Familiarity with content creation and social media platforms.
• Experience using presentation and content creation tools.

Skills

• Digital Marketing
• Influencer Marketing
• Public Relations
• Media Planning & Execution
• Campaign Reporting & Analysis
• Budget Management
• E-Commerce Support
• Social Media Marketing
• Stakeholder Management
• Agency Management
• Data Analysis
• Presentation Development

Compensation

About Us

Innovation starts with people.^®

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