Social Media Community Manager

We are looking for a Social Media Community Manager to shape meaningful interactions across brand social platforms for a retail organization based in Bloomington, Minnesota. This Long-term Contract position focuses on building responsive, on-brand conversations that strengthen customer relationships and support broader content and engagement goals. The ideal candidate brings strong judgment, excellent writing skills, and a clear understanding of how audiences engage across fast-moving social channels.

Responsibilities:
• Oversee daily community engagement across multiple social media accounts, ensuring audiences receive thoughtful and timely responses.
• Review and reply to comments, direct messages, mentions, and tagged content across platforms such as Instagram, TikTok, Facebook, and similar channels.
• Join relevant online conversations in a proactive way to increase brand visibility and encourage authentic audience interaction.
• Adapt messaging to reflect each brand’s voice while keeping communication natural, audience-friendly, and suited to the platform.
• Route sensitive concerns, customer issues, legal matters, product-related questions, and reputation risks to the appropriate internal partners.
• Identify recurring audience feedback, common concerns, and sentiment patterns to provide useful insights to content, brand, and product teams.
• Contribute to live engagement efforts tied to campaigns, launches, seasonal moments, events, and timely cultural conversations.
• Collaborate with creative and content partners to surface ideas for reactive posts, FAQ content, and insights inspired by community activity.
• Maintain and refine response guidelines, escalation procedures, and brand voice documentation to support consistent community management.
• Prepare regular summaries on engagement trends, audience sentiment, and areas for improvement across social channels.

Qualifications:

• 2 plus years of experience in social media community management, consumer engagement, brand social support, or a related field.

• Background managing online communities for multiple brands, preferably within retail, food, lifestyle, entertainment, or other consumer-focused industries.

• Excellent writing and editing skills with the ability to adjust tone based on brand identity, platform expectations, and audience context.

• Demonstrated ability to respond quickly while using sound judgment and protecting brand reputation.

• Hands-on experience with social media management platforms, inbox tools, scheduling systems, CMS or web content tools, and reporting dashboards.

• Strong knowledge of Instagram, TikTok, Facebook, and current platform trends, behaviors, and audience interaction patterns.

• Ability to recognize when engagement presents a brand opportunity, requires careful handling, or should be escalated immediately.

• Well-organized and comfortable working with cross-functional teams, including brand, legal, consumer affairs, creative, and agency partners.

Compensation

$33.25-$38.50 Hourly

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