Marketing Data Analyst

We are looking for a Marketing Data Analyst to turn marketing and customer data into clear insights that strengthen campaign strategy and business decisions for a financial services organization in Troy, Michigan. This role combines reporting, audience analysis, market research, and cross-functional collaboration to improve marketing performance across multiple channels. The ideal candidate brings strong analytical ability, experience working with CRM or marketing data platforms, and a practical understanding of how data can support member-focused growth.
Responsibilities: • Serve as the internal expert on the CRM marketing data platform and related tools, helping the team maximize system capabilities and maintain reliable data usage practices. • Create, run, and verify database queries while routinely reviewing data quality to support accurate reporting and dependable campaign execution. • Combine internal financial services information with external and industry data sources to enrich analysis and strengthen marketing initiatives. • Produce recurring reports and dashboards that track campaign outcomes, brand indicators, referral activity, and performance across paid, earned, and owned channels. • Partner with campaign owners and business stakeholders to interpret results, identify trends, and recommend adjustments that improve marketing effectiveness. • Conduct primary and secondary research to support decisions related to brand positioning, product and service opportunities, pricing considerations, and member engagement strategies. • Build audience segments using first-party and third-party data, applying analytical methods to refine targeting for prospecting, onboarding, re-engagement, and automated marketing journeys. • Work with vendors, IT, and internal teams to gather insights, support testing strategies, monitor lead progression from initial response through conversion, and fulfill specialized reporting or research requests.

Qualifications:

• At least 3 years of experience in a marketing analyst, consumer insights, or data analyst position. • Hands-on experience administering or reporting from a marketing data management platform and/or CRM system. • Strong background in marketing analytics, data interpretation, and performance reporting. • Experience conducting market research and translating findings into practical business recommendations. • Ability to manage complex information, identify meaningful conclusions, and communicate insights clearly to stakeholders. • Experience in financial services is preferred. Must be able to pass a all candidates required to undergo all candidates required to undergo background check, all candidates required to undergo all candidates required to undergo drug screening, and credit check. • Familiarity with Google Analytics is preferred.

Compensation

$70,000.00-$95,000.00 Yearly

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