Activation Specialist (Social)

Team Name:

Marketing

Job Title:

Activation Specialist (Social)

Requisition ID:

R027728

Job Description:

Job Title:               Activation Specialist (Social)

Department:        Marketing

Location:               Office based (Soho, London) & hybrid work from home

Contract Term:     6 month fixed-term

Blizzard Entertainment is seeking an Activation Specialist (Social) for a temporary 6-month contract supporting the Paid Media team at our Soho office in London. This role will report to the Associate Director, Growth Marketing and help drive the execution, reporting, and optimization of Blizzard's Paid Social campaigns during an upcoming period of increased campaign activity. The paid social channels will include Meta, Reddit, TikTok, and Snap.

The ideal candidate is a self-starter, a team player, and eager to deepen their expertise in paid advertising. If you have a passion for gaming and enjoy a high-growth, collaborative environment, we encourage you to apply!

Your Mission

Over the course of this 6-month contract, the Activation Specialist will be expected to:

• Work alongside strategy, operations, and other activation team members to successfully plan, build, and launch upcoming paid campaigns across social platforms such as Meta, Reddit, TikTok, and Snap
• Execute campaign trafficking, QA, and ad operations workflows with a high degree of accuracy and timeliness, including launching new assets and copy, generating screenshots and QA’ing live links for adherence to safe zones
• Work cross-functionally to brief, review, and launch new assets and copy
• Leverage dashboards and other available reporting tools to monitor daily pacing and evaluate the performance of active campaigns
• Make regular data-driven optimizations to improve performance against KPIs such as ROAS, CPA, CAC, efficient reach, views, and brand lift
• Prepare and present weekly performance reporting to Associate Director, sharing performance trends, key insights, and strategic recommendations that drive measurable business impact
• Uncover and pitch ongoing opportunities for testing and innovation
• Own financial tracking across assigned campaigns and support accurate vendor billing and payments

Minimum Requirements

• Previous experience activating Paid Social performance campaigns as a minimum, ideally for a regional or global account
• Experience optimizing towards KPIs such as ROAS, CPA, CAC, efficient reach, views, and brand lift required
• Ability to become productive quickly and contribute effectively in a contract-based role with defined project timelines and deliverables
• Highly self-motivated, with the ability to thrive in a fast-paced, results-driven environment
• Strong Excel and analytical skills; able to extract actionable insights from complex data sets and make clear strategic recommendations
• Strong communication skills and a solutions-oriented mindset
• Capable of managing multiple projects with competing deadlines
• Comfortable owning and managing large budgets/investment levels
• Flexibility to support occasional early evening work during peak campaign periods

Extra Points

• Certification in paid media platforms such as Meta, Reddit, TikTok, Google Ads, Snap
• Passionate gamer with knowledge of Blizzard games, products, and services

We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply. 

Your Platform

Best known for iconic video game universes including Warcraft®, Overwatch®, Diablo®, and StarCraft®, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard, which was acquired by Microsoft (NASDAQ: MSFT), is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industry’s most critically acclaimed and genre-defining games over the last 30 years, with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via Battle.net®, Xbox, PlayStation, Nintendo Switch, iOS, and Android.

Our World

Activision Blizzard, Inc., is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™ and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!
 

Our ability to build immersive and innovative worlds is only enhanced by diverse teams working in an inclusive environment.  We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!
 

The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.

We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to [email protected]. General employment questions cannot be accepted or processed here. Thank you for your interest.