Marketing Automation Specialist

Job Description:

The Marketing Automation Specialist will help advance ITW Welding’s marketing automation capabilities, enabling more connected and measurable customer experiences across email, web, CRM, and sales channels. 

This role is responsible for executing and optimizing automated marketing programs that improve engagement, support lead generation, and create measurable business impact. Working closely with Central Marketing, divisional teams, sales, analytics, CRM partners, and external agencies, this individual will help operationalize marketing automation strategies and support more personalized, behavior-driven customer journeys. 

The right candidate will be detail-oriented, comfortable working across systems, and motivated to improve processes and performance in a complex, decentralized organization. 

Responsibilities 

Marketing Automation Execution 

• Build, execute, and optimize email campaigns, nurture programs, and triggered communications in Marketo Engage  

• Support customer lifecycle marketing programs including lead generation, nurturing, onboarding, and retention  

• Help consolidate divisional newsletters into a more streamlined and personalized communication strategy based on user behavior and segmentation 

• Ensure campaign quality through strong QA, documentation, and process discipline  
   

Segmentation, Data & Personalization 

• Develop audience segmentation using behavioral, CRM, and other available data sources  

• Support first-party data capture initiatives across digital touchpoints  

• Partner with website, CRM, and analytics teams to enable more connected, behavior-driven customer journeys  
   

Sales Alignment & Optimization 

• Create and optimize lead scoring, routing, and sales handoff improvements in partnership with stakeholders  

• Monitor campaign performance and provide reporting, insights, and optimization recommendations  

• Help establish feedback loops between marketing and sales to improve program effectiveness  
   

Cross-Functional Collaboration 

• Partner with Central Marketing, divisional teams, content creators, analytics, CRM partners, and external agencies to develop and execute connected marketing programs  

• Bring consistency, structure, and best practices to marketing automation execution  

Qualifications 

• Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent experience  

• 3-5+ years of experience in marketing automation, email marketing, marketing operations, or digital marketing  

• Hands-on experience with marketing automation platforms, preferably Marketo Engage  

• Experience with CRM-connected marketing programs and audience segmentation  

• Strong understanding of email marketing, nurture campaigns, personalization, and campaign best practices  

• Experience in full, closed-loop user journey mapping from interest to sales team closing opportunities. 

• Experience with analytics/reporting tools such as GA4, Power BI, or similar  

• Strong organizational, communication, and problem-solving skills  

Preferred Qualifications 

• Experience in B2B or manufacturing environments  

• Familiarity with Microsoft Dynamics 365, Sitecore XM Cloud, or similar platforms  

• Experience supporting lead scoring, sales handoff workflows, or personalization initiatives  

• Experience working with external agencies or implementation partners  

Success in This Role Looks Like 

Within the first 6–12 months: 

• Priority nurture programs are launched and optimized  

• Marketo processes, documentation, and QA standards are established  

• Audience segmentation is consistently applied across campaigns  

• Newsletter consolidation efforts are underway  

• Campaign reporting provides clear performance visibility  

• Initial sales feedback loops and lead management improvements are in place 
   

Company Description

Comprised of a market-leading portfolio of best-in-class brands, the businesses of ITW Welding work together to provide premium performance delivered through a breadth of solutions encompassing welding, cutting, consumables, and accessories.  ITW Welding North America represents Miller Electric Welding Equipment, Safety & Accessories, Hobart Filler Metals, and Bernard / Tregaskiss MIG Guns.

Miller Electric Mfg. LLC, is headquartered in Appleton, Wisconsin, and wholly owned by Illinois Tool Works (NYSE: ITW). The company maintains its industry leadership by setting the standard for reliability, quality and responsiveness. Our tagline, “The Power of Blue®,” is inspired by the blue color of Miller equipment.

The company began with an innovation that responded to customer needs, growing from a one-man operation in 1929, to the world’s largest manufacturer of arc welding products. Miller keeps the tradition alive by focusing on its top priority: people.
 

Why ITW Welding?

Here’s what we offer to help you build the future you want:

• Generous Retirement Benefits – 401(k) match PLUS an additional retirement contribution to help you plan for the future.
• Paid Time Off – 11 paid holidays, 5 sick days, and vacation time to take time for what matters.
• Company-Paid Insurance – Life, AD&D, Short-Term & Long-Term Disability insurance to give you peace of mind.
• Family-Friendly Benefits – 4 weeks of paid parental leave and adoption reimbursement to support your family journey.
• Education Assistance – tuition reimbursement because we believe in investing in your personal and professional development.

At ITW Welding, we’re not just a place to work – we’re a community that empowers you to grow and make a real impact. Join us and build a career that makes a difference!

ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential. 

As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship. 

All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.