Marketing Coordinator
We are looking for a Marketing Coordinator to help drive marketing programs for the farm-focused business in Saratoga Springs, New York. This position supports multi-channel outreach, customer-facing events, and content development that highlights solutions related to agriculture. The role works closely with staff to keep marketing efforts organized, relevant, and aligned with business goals.
Responsibilities:
• Coordinate marketing initiatives across digital channels, printed materials, and in-person events to support business priorities.
• Develop customer-facing collateral such as presentations, brochures, and case studies in partnership with sales and technical teams.
• Help plan and execute trade shows, customer meetings, and on-farm demonstration activities.
• Monitor lead generation efforts and maintain visibility into follow-up actions and campaign outcomes.
• Refresh marketing content on web-based platforms and support ongoing digital outreach activities.
• Turn specialized product and technical information into clear, audience-appropriate messaging for customers.
• Track campaign effectiveness using performance data and recommend adjustments to improve results.
• Research market activity, competitor positioning, and industry developments to inform marketing plans.
• Review materials for accuracy and ensure they meet brand expectations and applicable compliance standards.
Qualifications:
Compensation
$65,000.00-$80,000.00 YearlyAbout Us
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
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