Digital Marketing Specialist

Digital Marketing Specialist

Hybrid | Austin, TX | Contract

The Digital Marketing Specialist will drive digital growth, brand visibility, and pipeline generation across a portfolio of technical products, programs, and initiatives. This role blends content strategy, SEO/GEO execution, and lifecycle marketing to deliver measurable impact across web, search, email, and social channels.

This is a hands-on, execution-focused role responsible for translating strategy into high-performing campaigns. You will own content development, optimize digital experiences, and continuously refine performance through data-driven insights. Success in this role requires a strong understanding of modern search behavior, including AI-driven discovery platforms, and the ability to create content that converts across the full funnel.

What You'll Do:

• Develop, write, and optimize web content aligned to SEO strategy and revenue goals.
• Identify high-impact keywords, topics, and AI-driven prompts to improve discoverability across search engines and LLM-based platforms.
• Translate strategic content frameworks and audits into scalable, publishable assets.
• Implement on-page SEO best practices including metadata, headers, internal linking, and content structure.
• Manage tools such as Google Search Console, GA4, and SEO platforms to monitor visibility and health.
• Build and manage reporting dashboards (e.g., Looker Studio) to track campaign and content performance.
• Monitor KPIs including organic traffic, rankings, engagement, conversion rates, and pipeline impact.
• Develop and execute multi-touch email campaigns aligned to the customer lifecycle (lead to conversion and retention).
• Partner on audience segmentation, personalization, and automation workflows within a MAP (e.g., HubSpot, Marketo, Salesforce Marketing Cloud).
• Optimize messaging, subject lines, and CTAs based on performance data.
• Create short-form content including videos, graphics, and written posts to support campaigns.

Qualifications:

Compensation

About Us

Technology Doesn't Change the World, People Do.^®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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