Manager Digital Strategy

We are looking for a Digital Marketing Manager to lead the growth of a digital-first fundraising and engagement strategy for a healthcare organization in Los Angeles, California. This contract opportunity with permanent potential is ideal for someone who can shape multi-channel marketing plans, strengthen online development efforts, and guide stakeholders through execution within a large, matrixed environment. The role will play a key part in a major campaign initiative while building the foundation for a growing team over time.

Responsibilities:
• Develop and lead an integrated digital marketing strategy that supports a high-value development campaign and expands online audience engagement.
• Create targeted outreach plans using audience segmentation and donor insights to improve campaign relevance, response, and conversion.
• Oversee execution across channels such as email, paid social, search, and web to strengthen digital presence and performance.
• Partner with cross-functional stakeholders across a complex organization to align priorities, communicate strategy, and drive adoption of digital initiatives.
• Use analytics and campaign data to evaluate results, identify opportunities, and refine marketing approaches for stronger performance.
• Support CRM and marketing automation efforts, including work connected to Salesforce Marketing Cloud and related platform capabilities.
• Help establish scalable processes and team structure to support anticipated growth, including future leadership of a small digital team.
• Ensure digital campaigns reflect organizational goals and resonate with donor and supporter audiences.

Qualifications:

Compensation

$63.34-$73.34 Hourly

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