Salesforce BA

We are looking for a Salesforce Business Analyst to support sales and marketing operations through data-driven reporting, process optimization, and CRM oversight in Illinois. This contract opportunity with potential for a permanent role is ideal for someone who can translate business needs into practical Salesforce solutions while improving visibility across pipeline activity, lead movement, and campaign performance. The person in this role will work closely with sales leaders, marketing partners, and technical teams to strengthen data quality, streamline workflows, and enhance day-to-day platform effectiveness.

Responsibilities:
• Develop and maintain Salesforce dashboards and analytical reports that provide clear insight into pipeline trends, seller productivity, forecasting results, and conversion performance.
• Work with business stakeholders to define meaningful success measures and evolve reporting frameworks that support leadership decision-making.
• Review opportunity, account, lead, and activity data regularly to uphold accuracy, consistency, and reliability across the CRM.
• Evaluate campaign results and lead progression within Salesforce to measure marketing impact from initial response through sales conversion.
• Coordinate with marketing partners to improve campaign setup, attribution tracking, and the overall quality of lead-related reporting.
• Manage data loads, record cleanup, and segmentation activities to support efficient lead and account management at scale.
• Administer lead routing logic, assignment processes, and queue management to help maintain timely follow-up and smooth top-of-funnel operations.
• Serve as the business point of contact for integrated platforms, validating data movement between Salesforce and connected tools and partnering with technical resources to resolve synchronization issues.
• Refine workflows, automation, and user processes within Salesforce to better support business development teams and improve adoption across frontline users.

Qualifications:

Compensation

$38.00-$44.00 Hourly

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