Director of Marketing

We are looking for a results-driven Director of Marketing to lead lead-generation strategy and execution for a growing organization in Georgia. This role combines strategic leadership with hands-on campaign management, overseeing digital channels, conversion-focused web experiences, and the systems that capture and measure pipeline performance. The ideal candidate brings strong demand generation expertise, sharp analytical judgment, and the ability to guide a small team while improving results across paid, organic, and owned channels.

Responsibilities:
• Lead the full lead-generation program, setting priorities and driving pipeline growth across digital and offline acquisition channels.
• Manage and enhance the company’s web presence, including landing pages, domains, redirects, site performance, mobile usability, hosting coordination, and conversion optimization.
• Build, maintain, and refine lead-capture forms and connected workflows to ensure accurate data flow across marketing platforms and automation tools.
• Develop and oversee paid acquisition initiatives across platforms such as Google, Meta, and industry publications, adjusting investment based on performance trends.
• Partner with creative contributors to shape ad messaging and produce effective visual, written, and short-form video assets that support campaign goals.
• Establish consistent campaign tracking standards and attribution practices so source reporting remains reliable and actionable.
• Produce regular performance reporting that measures lead volume and conversion outcomes by channel, and use findings to improve future marketing decisions.
• Collaborate with analytics, content, social, funnel optimization, and external partners to strengthen campaign execution and overall marketing effectiveness.
• Supervise and develop a small marketing team, providing direction, accountability, and support for day-to-day execution.

Qualifications:

Compensation

$110,000.00-$150,000.00 Yearly

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