Director of Digital Marketing

We are looking for a strategic digital marketing leader to drive demand generation and elevate the company’s online presence. This role will guide paid media strategy, website performance, and conversion-focused landing page development to help strengthen pipeline growth and brand visibility. The ideal candidate brings strong experience in B2B marketing, analytics, and direct response campaigns, with the ability to turn marketing investment into measurable business results.

Responsibilities:
• Lead end-to-end demand generation efforts designed to increase lead volume and support revenue goals.
• Oversee the company’s digital presence, ensuring the website reflects the brand effectively and delivers a strong user experience.
• Direct paid advertising initiatives across channels such as Google, Meta, and relevant industry platforms to maximize reach and performance.
• Manage a substantial marketing budget and continuously optimize spending based on campaign results and business priorities.
• Create and refine landing pages that improve conversion rates and align with campaign objectives.
• Implement and maintain tracking frameworks, including UTM structures, to measure channel effectiveness and attribution.
• Use analytics and performance data to evaluate campaign outcomes, identify opportunities, and inform strategy adjustments.
• Partner with internal stakeholders to strengthen brand visibility while supporting direct response marketing objectives.

Qualifications:

Compensation

$125,000.00-$150,000.00 Yearly

About Us

Innovation starts with people.^®

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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