Campaign Manager/Marketing Manager

We’re seeking a Senior Marketing Manager / Campaign Manager for a 6–12 month contract with our client. This role is based in Goodlettsville, TN and requires 3 days onsite per week.

This position leads the development and execution of integrated go-to-market (GTM) strategies that drive customer engagement, revenue growth, and brand impact.

The role owns end-to-end campaign planning and execution, with a strong emphasis on lifecycle marketing, email/SMS performance, and customer retention.

The ideal candidate is both strategic and hands-on, partnering cross-functionally to deliver high-impact campaigns optimized for performance and aligned with business goals.

Key Responsibilities

Campaign & GTM Management

• Own and manage the marketing campaign calendar, aligning promotions with product priorities, seasonal moments, and market trends
• Plan and execute integrated, multi-channel campaigns across the full customer journey
• Define campaign KPIs, including impressions, engagement, conversion, and revenue targets
• Partner with cross-functional teams (Creative, Merchandising, Media, Digital) to align messaging and campaign execution
• Oversee the creation, testing, and deployment of promotional offers and codes

Lifecycle Marketing (Email, SMS, Push)

• Lead strategy and execution for email, SMS, and push notification channels
• Build and optimize lifecycle programs (welcome, retention, re-engagement, loyalty journeys)
• Drive list growth, segmentation, personalization, and dynamic content strategies
• Execute A/B and multivariate testing to improve engagement and conversion

Growth & Retention Strategy

• Develop initiatives to drive customer acquisition, engagement, and retention
• Implement triggered journeys, lead generation programs, and loyalty campaigns
• Leverage behavioral data to improve frequency, lifetime value, and retention
• Partner with analytics to optimize performance and ROI

Content & Creative Collaboration

• Partner with creative and content teams on campaign messaging and visual assets
• Contribute to creative briefs and campaign planning
• Ensure assets align with brand standards, campaign goals, and channel needs

Qualifications:

• 5+ years of experience in marketing, campaign management, or lifecycle marketing
• Strong background in email, SMS, CRM, and lifecycle strategy
• Experience with platforms such as Salesforce Marketing Cloud, Braze, Responsys, or similar
• Expertise in segmentation, personalization, and customer journey mapping
• Strong analytical skills and ability to drive data-informed decisions
• Proven experience managing integrated campaigns and cross-functional initiatives
• Excellent project management and communication skills
• Experience in retail, e-commerce, or omnichannel environments preferred

Compensation

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