Digital Marketing Specialist
Paid Digital Specialist (Contract)
Location: Columbia, MD (Hybrid – 3 days onsite)
Duration: 3-month contract
Schedule: 40 hours per week
WRole Overview
We are seeking a Paid Digital Specialist to support the execution and optimization of paid media campaigns across key digital channels. This role is hands-on and focuses on campaign setup, performance monitoring, and ongoing optimization to drive measurable results.
Key Responsibilities
- Build and manage paid media campaigns across platforms including Google and Facebook
- Execute campaign setup, optimization, and performance tracking from start to finish
- Monitor campaign performance and make data-driven adjustments to improve outcomes
- Develop and refine ad creative, including copy, visuals, and layouts
- Generate reports and communicate campaign performance clearly to stakeholders
- Maintain organized, accurate campaigns and ensure deadlines are consistently met
Qualifications:
Required Qualifications
- Hands-on experience with Google Ads
- Proficiency with Google Business Suite
- Experience managing campaigns in Facebook Business Manager
- Strong understanding of paid media performance metrics and optimization strategies
- Ability to manage multiple campaigns simultaneously in a fast-paced environment
•Preferred Qualifications
- Experience with Canva or other design tools for ad creative development
- Strong attention to detail and organization skills
- Ability to interpret data and translate insights into actionable improvements
Compensation
$32.30-$37.40 HourlyAbout Us
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
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