Manager, Growth Insights & Foresights
Together We Innovate. Together We Change.
Are you driven to uncover the perspectives and outlook that fuel what’s next for consumers, categories, and innovation? In this role, you’ll go beyond research to lead through influence—translating consumer, shopper, and market findings into actionable insights that shape innovation strategy and identify new growth opportunities. You’ll partner closely with Growth leadership and cross-functional Pod teams to drive strong decision-making and fuel innovation.
We are seeking a Growth Insights and Foresights Manager in Richmond, VA to join our FEI Commercial team, but we are open to a remote working arrangement. This position will play a meaningful role in finding opportunity spaces, understanding consumer behavior, and guiding Pod teams through key learning moments. You’ll build and implement research plans, synthesize insights, and develop volume forecasts and market potential assessments to inform arguments and innovation decisions. Through deep collaboration, you’ll help teams answer critical questions, invent winning concepts, and build the insight foundation needed to expand and transform the market.
What you will be doing:
- Identifying, assessing, and prioritizing opportunity spaces to inform innovation focus and resource allocation.
- Planning and leading ideation, including consumer co‑creation and concept validation, to build a strong pipeline of ideas within Front-End Innovation (FEI).
- Developing and delivering consumer learning plans across FEI stages to address key questions and success criteria for multiple projects.
- Defining target consumer hypotheses and insights, including jobs to be done, behaviors, and strategic targets.
- Shaping reassurance targets and ensuring consumer insights are embedded in innovation.
- Translating insights into clear, actionable direction for partners.
- Working cross-functionally to define assumptions, critical metrics, and inputs (e.g., market size, trial, usage, pricing) required to build robust forecasts and cases.
We want you to have:
- Bachelor’s of Arts or Sciences
- 6+ years in Insights with 3+ years in innovation in CPG; experience in Front-End Innovation (FEI) preferred
- Experience synthesizing a wide range of data types to derive insights, themes, and recommended actions
- Experience successfully leading and mentoring small teams (2–5 people)
- Consistent track record of uncovering insights and building high consumer IQ across teams
- Experience with traditional and emergent market research tools (qualitative, observational, quantitative, AI mining, shelf testing, transactional learning, simulated test markets, syndicated data, unstructured data)
- Experience employing AI and synthetic research tools
- Strong forecasting proficiency, including triangulation, in-context learning, iterative learning, and test-and-learn experimentation
- Shown success working cross-functionally across R&D, Marketing, Design, and Finance
- Experience assessing and selecting suppliers and methodologies, and leading research partners through project sprints
Compensation and Benefits
Additional Information
The starting salary is based on but not limited to experience, knowledge, and qualifications in determining compensation decisions. The Salary Range for this position is: $119,600.00 - $173,450.00.
Why You’ll Love Building Your Career at Altria
At Altria, we believe a great career starts with feeling supported — both at work and in life. Here’s what you’ll find here:
- Work where life works for you — with flexible and remote options that fit your world, not the other way around.
- Own your time — start with 15 days of paid time off, 13 paid holidays, 2 floating holiday days, and a 37.5-hour workweek so you can recharge and live fully
- A place where you belong — where your ideas are welcomed, your growth is encouraged, and your impact is real
- Get recognized for your work – annual merit increases and performance bonus
- A future you can count on — 401(k) matching from day one; plus Deferred Profit Sharing, an annual company contribution in an amount equal to 13%-17% of your base salary
- Help with your goals — get help with student loan repayment assistance, attend a conference, or gain a new certification with professional development stipends
- Support for what matters most — comprehensive medical, dental, and vision coverage for you and your family
- Celebrating your milestones — paid parental and bonding leave for life’s biggest moments.
- Wellness that goes beyond work — programs that care for your whole well-being at whatever stage you are in your life
- A culture that gives back — paid volunteer days and a shared commitment to making a difference
At Altria, we offer more than benefits — we offer a career that fits your life, rewards your ambition, and celebrates your impact.
This position is not eligible for sponsorship.
