Senior Manager, Growth Marketing

Looking for a role where you can help shape the future of innovation, build new categories, and bring innovative ideas to life? If you bring a strong background in brand innovation, agile product development, and leading cross‑functional teams to launch breakthrough concepts, we want to speak with you.

We are seeking a Growth Marketing Senior Manager in Richmond, VA to join our FEI Commercial team, but we are open to a remote work arrangement. This position will play a key role in helping Altria achieve its goal of a smoke‑free future. This leader will work alongside multi‑functional Front End Innovation (FEI) pod partners, guiding teams through agile sprints across multiple projects, translating consumer insights into a pipeline of new ideas with clear critical metrics, compelling concepts, and comprehensive branded innovation propositions supported by strong cases that fuel long‑term growth through market expansion, transformation, and new category creation.

What you will be doing:

• Leading multi‑functional pods in crafting and assessing new innovation ideas using an Agile Sprint process.
• Developing end-to-end propositions (ideas, variants, claims, pricing, naming, branding) and collaborating with Insights and Design to validate and optimize consumer desirability.
• Aligning with Consumer Insights, Finance, R&D, Design, Legal, Regulatory, and Go‑to‑Market teams to ensure alignment and accelerate execution.
• Defining sizeable opportunity spaces and distilling actionable insights from landscape assessments to guide conceptualization.
• Developing initial cases and aligning Fit for Use requirements and critical metrics to improve sell‑in and distribution.
• Delivering trademark and IP assessments and ensuring supportable claims and demos alongside R&D and Law.
• Defining brand vision, equity strategy, and executional elements that create desirability and distinctiveness, validated across consumer touchpoints.
• Confirming product–concept fit and breakthrough benefit delivery in partnership with UX Products Research.

We want you to have:

• 8+ years in Brand Management with 5+ years in innovation in CPG, including successful innovative and transformative launches.
• Experience working on 5+ innovation projects, with preference for candidates with go‑to‑market experience.
• Experience leading multi‑functional teams.
• Fluency in Stage Gate and Agile work processes.
• Experience translating insights into winning well-rounded propositions across regions and channels.
• Experience with business model development and strong financial proficiency.
• Proven success managing others and working cross‑functionally across R&D, Insights, Design, and Finance.
• Strong communication skills and comfort presenting to senior leadership and cross‑functional partners.
• Experience navigating ambiguity, adapting plans, and working in fast‑paced, entrepreneurial environments with rapid, hypothesis‑based iteration.

As a People Leader at Altria, you are accountable for both results and the experience of your team. You drive alignment by connecting strategy to daily work, and you model collaboration by embracing diverse perspectives. By creating trust, offering feedback, and leading with authenticity, you help strengthen Altria’s culture and deliver meaningful outcomes.

The starting salary is based on but not limited to experience, knowledge, and qualifications in determining compensation decisions. The Salary Range for this position is: $132,500.00 - $202,100.00. 

Why You’ll Love Building Your Career at Altria

At Altria, we believe a great career starts with feeling supported — both at work and in life. Here’s what you’ll find here:

• Work where life works for you — with flexible and remote options that fit your world, not the other way around.
• Own your time — start with 15 days of paid time off, 13 paid holidays, 2 floating holiday days, and a 37.5-hour workweek so you can recharge and live fully
• A place where you belong — where your ideas are welcomed, your growth is encouraged, and your impact is real
• Get recognized for your work – annual merit increases and performance bonus
• A future you can count on — 401(k) matching from day one; plus Deferred Profit Sharing, an annual company contribution in an amount equal to 13%-17% of your base salary
• Help with your goals — get help with student loan repayment assistance, attend a conference, or gain a new certification with professional development stipends
• Support for what matters most — comprehensive medical, dental, and vision coverage for you and your family
• Celebrating your milestones — paid parental and bonding leave for life’s biggest moments.
• Wellness that goes beyond work — programs that care for your whole well-being at whatever stage you are in your life
• A culture that gives back — paid volunteer days and a shared commitment to making a difference

At Altria, we offer more than benefits — we offer a career that fits your life, rewards your ambition, and celebrates your impact.

This position is not eligible for sponsorship.