Sr. Marketing Analyst

We are seeking a highly technical and strategic Senior Marketing Analyst to drive data-informed decision-making across the marketing organization. This role will leverage advanced analytics to connect marketing investments to business outcomes and own the end-to-end analytics process—from data aggregation to insight generation.

The ideal candidate brings deep expertise in Adobe Journey Optimizer (AJO), Customer Journey Analytics (CJA), and Databricks to unify complex datasets, apply robust attribution methodologies, and uncover actionable insights that improve performance across customer segments.

Key Responsibilities

Adobe CJA, AJO & Databricks

• Architect, maintain, and leverage Adobe Customer Journey Analytics (CJA), Adobe Journey Optimizer (AJO), and Databricks
• Unify multiple data sources to enable holistic, cross-channel analysis

Attribution Modeling & ROI

• Develop and refine multi-touch attribution models
• Analyze channel performance across conversion metrics including CPA, AOV, and ROAS
• Evaluate performance by customer segment

Marketing Performance & Investment Analysis

• Connect marketing spend across channels to key business outcomes (pipeline, revenue, CAC)
• Provide recommendations for budget allocation and investment optimization
• Partner with media agencies to assess campaign effectiveness and improve performance
• Support website and app analytics to improve conversion rates
• Lead A/B testing analysis across landing pages, creative, targeting, and offers

Databricks Analytics

• Perform complex data analysis including extraction, normalization, and aggregation of large datasets
• Generate insights to inform marketing strategy

Consumer Segmentation

• Analyze customer behavior across demographics and segments
• Track segment performance over time and recommend targeted strategies
• Identify opportunities for personalization and improved engagement

Predictive & Correlation Analysis

• Conduct regression and correlation analysis to identify drivers of conversion, churn, and engagement
• Apply predictive modeling techniques to forecast performance trends

Reporting & Insights

• Build and maintain executive-level dashboards using CJA Workspace and Databricks
• Translate complex data into clear, actionable insights

Qualifications:

Required Qualifications

• Bachelor’s degree in Statistics, Data Science, Economics, or a related field
• 3–5+ years of experience in marketing analytics, preferably within eCommerce or complex B2C environments
• Experience working with paid media channels (Google Ads, Meta, programmatic) and CRM/email platforms
• 1–2+ years of hands-on experience with Adobe Customer Journey Analytics (CJA) and Adobe Journey Optimizer (AJO)
• Advanced proficiency in Databricks for data manipulation and analysis
• Strong understanding of multi-touch attribution methodologies (algorithmic, time-decay, custom models)
• Experience conducting statistical analysis (correlation, regression) to evaluate campaign performance and customer behavior

Preferred Qualifications

• Experience with Adobe Experience Platform (AEP) and Experience Data Model (XDM)
• Exposure to text analytics, sentiment analysis, or customer feedback analysis
• Background in data science, including machine learning for targeting optimization or forecasting

Skills & Competencies

• Strong communication and cross-functional collaboration skills
• Ability to manage and analyze large, complex datasets
• Highly analytical with strong attention to detail and accuracy
• Ability to work under pressure and meet deadlines
• Strong critical thinking and presentation skills
• Proficiency in Microsoft Excel, Word, and PowerPoint
• Experience with Adobe tools, Databricks, and related data platforms

Compensation

About Us

Innovation starts with people.^®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use and Privacy Notice.