Automation Specialist - Variable Frequency Drives and Power
Why Turtle?
At Turtle, we’re redefining what it means to be an industry leader in electrical distribution, and we want you to be part of our exciting journey! For over 100 years, we’ve built a reputation for innovation, excellence, and exceptional customer service—and we’re just getting started. We are a diverse, passionate team spread across the US, Canada, Mexico, and Puerto Rico, committed to growth, learning, and creating opportunities for each other. At Turtle, every day is a chance to make a real difference, solve complex challenges, and push the boundaries of what’s possible. We believe in fostering an environment that inspires collaboration and sparks creativity, where employees are empowered to contribute to our mission and shape the future of the industry. If you're looking for a fast-paced, dynamic career where your ideas are valued and your growth is prioritized, Turtle is the place for you. Join us and be a part of a company that’s making waves and empowering its people to do extraordinary things every single day!
About the Role
The Automation Specialist Variable Frequency Drives and Power role is a commercial and technical resource that is focused on the industrial automation portfolio of products and services. This role supports customers and offices in northern New Jersey, the lower Hudson Valley, and NYC metropolitan areas including Nassau and Suffolk counties.
This position provides support to internal and external customers primarily in the areas of variable frequency drives (VFD’s), motion control, and programmable logic controllers (PLC’s). This support includes providing technical knowledge in the use of automation products as well as trouble-shooting support, acting as a liaison between customers and Rockwell Automation. In addition, the role will include education of internal and external customers through webinars and on-site interactions. These presentations aim to educate customers on new and existing products and services. You will use your knowledge of the local business and competitive landscape to provide industrial automation solutions to customers.
What You'll Do
Sales Leadership
- Work with our team to plan and execute the annual commercial business growth including target account selection and pursuit, maintain technical competency, and identify future business investments.
- Articulate the value of Rockwell’s Variable Frequency Drive and Power Product offering, engage in value discussions of rotary motion offerings (including independent cart and robotics), sell customer outcomes at all levels of the customer, develop third party vendor and delivery partners.
- Customer-centric business advocate
- The performance of this specialist group is judged on the revenue performance of the assigned product segments. Candidate demonstrates ability to work independently and is self-motivated.
Technical
- You will be a technical liaison between Rockwell Automation, the distributor, and customers, providing technical, marketing, and commercial leadership for sales growth.
- The Drives & Power Specialist is the domain expert and point of contact for customers when supporting the Power portfolio, which includes Emulate3D, Kinetix, PowerFlex, Motion, Integrated Cart Technology, Linear Motion and Robotics);
- Provides selection and design advice for most assigned products in common configurations and leverages the proper Rockwell Automation resources for engineered to order (ETO) solutions.
- Design software capabilities (i.e. SolidWorks), Emulate3D, motion-related networking and robotics experience is a plus.
- Able to differentiate products/solutions from competition and promote the differences as meaningful benefits to the customer.
Marketing
- Analyze market conditions, develop and implement an annual business plan.
- Understand market conditions, competitive forces, determine market share, and identify opportunities for growth.
- Work with our marketing department to administer and implement marketing programs and product launches for Turtle’s Industrial/Manufacturing/ solutions business.
- Good technical writing & presentation skills with ability to present topics to mid / large size groups of customers (external and internal)
- Clear communicator with a proven track record of providing relevant and timely information and feedback, as needed.
Qualifications:
- 4-year degree or equivalent professional experience in technical disciplines is required.
- Demonstrated knowledge & understanding of industrial automation standards and practices such as UL 61800-5-1 and UL 347A.
- Control systems and Computer Technology (Microsoft)
- Industrial/Manufacturing/Infrastructure solutions
- Industrial/Manufacturing/Infrastructure Application Knowledge
- The ideal candidate will have exposure to all levels and connectivity of the Purdue Model (Field Devices to ERP). Platforms include but not limited to: Variable Frequency Drives, Servo Motor and drives, Intelligent Power, PLC, as well as HMI/SCADA software.
- Proven self-starter with a track record of market development and program execution experience
- Comfortable with engaging customers in a friendly and informative manner, explaining capabilities and potential applications of our mechatronics solutions.
- Comfortable translating complex technical concepts into clear and concise language for a mixed audience.
Preferred Qualifications:
- Experience in sales or a related customer-facing role.
- Prior knowledge of automation principles or programming languages.
- Experience working with proof-of-concept development
What We Offer
We offer a competitive benefits package that includes:
- 401(k) plan
- Health insurance
- Dental insurance
- Vision insurance
- Life insurance
- Paid holidays
- Vacation
- Employee negotiated discounts
Who We Are
Founded in 1923, Turtle is a fourth-generation, family-owned, and three-generation women-owned business, and one of the nation’s largest independent electrical and industrial distributors. Headquartered in Clark, NJ, our Electrical Distribution division operates 14 branches spanning from coast to coast. It is a significant force in the engineering and procurement of power distribution, automation, lighting, and energy projects, offering integrated services for the industrial and construction markets. Turtle Integrated provides on-site MRO procurement, cost-saving, and spend analytics across the US and in Canada, Puerto Rico, and Mexico.
What To Do Next
You can begin by filling out our application online. If you want to learn more about Turtle, please visit our website or our LinkedIn: @Turtle.
Turtle is proud to be is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, gender identity or expression, national origin, disability, genetic information, pregnancy, marital status, military or veteran status, or any other protected characteristic as outlined by federal, state, or local laws.
Equal employment opportunity, including veterans and individuals with disabilities.
PI285306000
