Acquisitions Performance Marketing Strategy Senior Manager

Wells Fargo is seeking a Product Management Senior Manager to support the continued evolution of the Branded Credit Card business. This role will play a critical part in driving disciplined, data-driven growth across acquisition channels by shaping originations strategy, delivering actionable insights, and strengthening performance management routines.

The role will partner closely with Marketing, Credit, Finance, and Analytics teams to optimize acquisition performance, refine targeting and investment strategies, and ensure alignment to financial objectives and customer growth goals.

In this role, you will:

• Develop and execute originations strategy planning routines, aligning channel performance with financial targets and growth priorities
• Provide oversight for new account forecasting and O&R processes, ensuring accurate outlooks and clear articulation of risks and opportunities
• Own and maintain core acquisition KPIs and performance dashboards, driving transparency and accountability across channels
• Conduct competitive intelligence and market monitoring to inform positioning, targeting strategies, and investment decisions
• Partner with cross-functional teams (Marketing, Credit, Finance, Analytics, Product) to analyze performance drivers and identify optimization opportunities
• Manage and evolve the originations learning agenda, prioritizing test-and-learn initiatives to improve acquisition efficiency and credit outcomes
• Synthesize insights into clear executive-level narratives, delivering Monthly/Quarterly Business Reviews and senior leadership presentations
• Support development of channel and customer strategies using data-driven insights, including segmentation, targeting, and offer strategy refinement
• Ensure alignment of strategies with risk frameworks, regulatory requirements, and business objectives
• Contribute to continuous improvement of measurement frameworks, definitions, and reporting consistency
• Foster a strong agile discipline that inspires teams to continuously improve delivery evidenced through key agility metrics
• Build frameworks for complex decision making that enable effective debate and accelerate getting to the right answer

Required Qualifications:

• 7+ years of Product Management, product development, strategic planning, process management, change delivery, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
• 3+ years of management or leadership experience

Desired Qualifications:

• Experience supporting customer acquisition, originations strategy, or performance marketing initiatives
• Demonstrated ability to analyze complex datasets and translate insights into clear business actions
• Strong communication skills with experience developing executive-ready presentations and material
• Credit card or consumer lending experience, particularly in acquisitions or originations strategy
• Experience in forecasting, financial planning, or performance analysis
• Familiarity with competitive intelligence and market benchmarking
• Strong understanding of credit risk, marketing economics, and acquisition funnels
• Experience working across cross-functional teams in fast-paced, matrixed environments
• Proven ability to manage multiple priorities and drive clarity in ambiguous situations
• Advanced analytical skills, including experience with data tools and performance reporting frameworks
• Exposure to AI‑enabled product capabilities or tools (including Copilot or similar technologies) is a plus.
• Experience in Consumer Lending
• Ability to synthesize multi-dimensional, complex, and interrelated concepts into clear, consumable, implications, actions, and decisions
• Demonstrated track record of effective influencing and collaboration at all levels
• Exceptional problem solving abilities
• Exceptional ability to translate complex business and operational concepts so they are clearly understood in support of sound decisions to meet business objectives
• Excellent written and oral communication skills with ability to clearly communicate results

Job Expectations:

• Ability to travel up to 25% of the time
• Hybrid work schedule. Must be able to work from one of the approved jobs posting locations three (3) days in office & two (2) days remote.
• This position is not eligible for Visa sponsorship.
• Relocation assistance is not available for this position

Job posting may come down early due to volume of applicants.

Pay Range

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to demonstrated examples of prior performance, skills, experience, or work location. Employees may also be eligible for incentive opportunities.

$139,000.00 - $239,000.00

Benefits

Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement

Posting End Date:

21 Jun 2026

*Job posting may come down early due to volume of applicants.

We Value Equal Opportunity

Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.

Wells Fargo Recruitment and Hiring Requirements:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.