Digital Marketing Specialist

We are looking for a creative and self-directed Digital Marketing Specialist to support marketing initiatives for the Parking & Ground Transportation team in Galveston, Texas. This contract-to-permanent opportunity is ideal for someone who enjoys producing engaging digital content across social media, email, video, and web platforms while collaborating with internal marketing partners. The role requires a hands-on, detail-oriented individual who can capture content onsite, shape compelling visual stories, and help maintain a consistent online presence.

Responsibilities:
• Develop and publish digital content for social platforms, email communications, and web channels to strengthen audience engagement.
• Produce video projects from planning through final edit, including onsite filming, footage selection, and post-production enhancements.
• Design marketing assets such as graphics, promotional visuals, and short-form multimedia content using industry-standard creative tools.
• Update and maintain website content in WordPress, ensuring information remains accurate, timely, and visually aligned with brand standards.
• Partner with the Parking & Ground Transportation team, the Digital Marketing Coordinator, and other stakeholders to execute marketing priorities and campaign deliverables.
• Monitor digital campaign performance using analytics tools and apply insights to improve reach, interaction, and overall effectiveness.
• Create and distribute email marketing materials and newsletters that support departmental communications and ongoing promotions.
• Stay current on emerging social media trends, content formats, and platform best practices to keep campaigns fresh and relevant.

Qualifications:

• At least 2 years of experience in digital marketing, content creation, or a closely related field.
• Demonstrated success creating social media content and producing video for marketing or promotional use.
• Proficiency with Adobe Creative Suite, including Illustrator, Photoshop, and Premiere Pro; After Effects experience is highly valued.
• Hands-on ability to record and edit video independently in an onsite environment.
• Experience working with WordPress to manage site content and related plugins.
• Familiarity with email marketing platforms such as Constant Contact and campaign reporting tools like Google Analytics.
• Working knowledge of digital advertising tools, including Google Ads, and an understanding of performance-driven marketing.
• Strong organizational and communication skills with the ability to manage multiple projects and collaborate effectively across teams.

Compensation

$39.59-$45.84 Hourly

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