Online Marketing Specialist-Performance Marketing

We are looking for an Online Marketing Specialist-Performance Marketing to lead paid search initiatives that increase relevant traffic and support measurable business growth. This role is based in Georgia and is ideal for a marketing specialist who combines analytical thinking with hands-on campaign management. The successful candidate will use data, testing, and performance insights to refine digital advertising efforts and uncover opportunities for stronger results.

Responsibilities:
• Develop and manage paid search campaigns designed to attract high-intent visitors and increase online revenue.
• Analyze campaign performance regularly and adjust bidding, targeting, keywords, and ad copy to improve return on ad spend and lower acquisition costs.
• Plan and run structured tests to evaluate new strategies, uncover performance trends, and support continuous optimization.
• Identify opportunities to expand successful campaigns and increase relevant traffic across digital marketing channels.
• Create dashboards and reporting tools that provide clear visibility into campaign outcomes, spend efficiency, and growth opportunities.
• Collaborate with internal stakeholders to align paid media efforts with broader marketing activities and campaign goals.
• Monitor search marketing trends, platform updates, and competitive activity to recommend improvements to performance marketing strategy.
• Support the development of digital assets and messaging by coordinating with creative resources and using insights from campaign data.

Qualifications:

• Experience managing paid search or performance marketing campaigns in a digital environment.
• Strong understanding of campaign optimization, testing methodologies, and performance metrics such as return on ad spend and cost per acquisition.
• Ability to interpret data, draw practical conclusions, and make independent decisions based on results.
• Proficiency in digital marketing reporting and dashboard creation for performance tracking.
• Familiarity with broader marketing campaign execution, including coordination across email and other digital channels.
• Working knowledge of Adobe Creative Cloud and its use in supporting marketing content development.
• Strong organizational skills with the ability to manage multiple priorities with limited supervision.

Compensation

$75,000.00-$85,000.00 Yearly

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