Director of Product Marketing

We are looking for a Director of Product Marketing to lead strategic marketing efforts that strengthen market presence and drive business growth. This role will shape product positioning, guide demand generation initiatives, and elevate brand visibility across B2B audiences. The ideal candidate brings a strong blend of strategic thinking, digital expertise, and data-driven decision-making to build impactful marketing programs.

Responsibilities:
• Lead the development of product marketing strategies that align with business objectives and support revenue growth.
• Create compelling positioning and messaging that clearly communicates value to target B2B customers and differentiates offerings in the market.
• Direct integrated digital marketing campaigns across relevant channels to increase engagement, generate leads with strong potential, and expand brand reach.
• Use performance data and market insights to evaluate campaign effectiveness and refine marketing plans for stronger results.
• Partner with cross-functional teams, including sales and product leadership, to ensure go-to-market initiatives are coordinated and effective.
• Oversee brand-building efforts that improve awareness, strengthen market credibility, and support long-term customer acquisition.
• Establish marketing metrics and reporting frameworks using tools such as Google Analytics to monitor trends and inform strategic decisions.

Qualifications:

• Proven experience in product or marketing leadership within a B2B environment.
• Strong background in digital marketing strategy, campaign execution, and performance optimization.
• Demonstrated ability to build brand awareness and develop effective go-to-market plans.
• Experience translating market insights into clear product positioning and messaging.
• Proficiency with Google Analytics and other marketing measurement tools.
• Excellent communication, leadership, and cross-functional collaboration skills.

Compensation

Based on experience

About Us

Innovation starts with people.^®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use and Privacy Notice.